China’s luxury market is entering a new era—where wealth is no longer about showing off, but about living with meaning. With high-net-worth households growing nearly tenfold since 2010, affluent consumers from Gen Z to the silver generation are redefining what “premium” truly means. They seek authenticity, wellness, cultural pride and timeless style over flashy logos. From immersive travel and wellness-driven skincare to sustainable investments and quiet luxury fashion.

Luxury in China is entering a new phase marked by caution and change. Consumers are increasingly price-sensitive, comparing costs, seeking discounts, and turning to cross-border shopping — with Japan emerging as a key destination. Affordable substitutes are reshaping traditional luxury categories, while domestic brands gain momentum through cultural resonance and accessible pricing. Younger generations are redefining luxury, placing greater value on travel, wellness, and life

China’s social platforms continue to shape narratives around tourism, consumer behaviour, and lifestyle choices. From South Korea’s declining travel appeal to the rise of silver-haired tourism, here are nine trending discussions across Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu.

SINGAPORE, Oct. 6 (Xinhua) -- In the bustling kitchen of the Coconut Club, a restaurant famed for its rice cooked in coconut milk with crispy fried chicken, the pace quickens as China's "Golden Week" holiday brings a surge of visitors.

China’s embassy in South Korea has warned its citizens to stay alert amid ongoing anti-Chinese protests in Seoul that it blamed on “far-right” forces.

Double 11, the world’s largest e-commerce festival, continues to reshape retail and marketing strategies in China and beyond. The 2024 edition marked a year of stabilisation, with policy-backed subsidies, expanded platform cooperation, and strong growth in live-streaming commerce driving a 26.6% surge in sales. As the festival heads into 2025, structural shifts are set to define the landscape: a record six-week cycle, simplified discount mechanics, and the rapid rise of insta

Visa-free travel abroad and free toll roads at home are expected to fuel a surge in travel by Chinese citizens during an extra-long holiday starting this week, in what analysts call a boon for the service economy.

From historic Golden Week travel surges to safety debates and shifting outbound preferences, netizens across Weibo, Xiaohongshu, Baidu, and Zhihu are exploring how holidays, discrimination, fashion, and authenticity define today’s Chinese traveller.

The latest data from China Trading Desk outlines the habits of China’s travellers, from short booking windows to comparing retail prices online