First-time Chinese travellers - mostly young females - are not holding back and are ready to embark on budget-friendly trips to destinations

In 2024, Gen Z emerged as a key driver of growth in the global travel retail sector. As this generation of Chinese travellers—aged 18 to 29—

Weibo highlighted aviation tragedies and Fan Zhendong’s withdrawal, stirring empathy. Douyin’s “Dear 2025” trend inspired optimism and pride

China’s consumer landscape is shifting toward purpose-driven consumption, with 47% of consumers prioritizing essential, high-quality, and su

Understanding the "New Consumption Divide" in China: High-End, Practical, and Emotional Trends

From celebrity controversies to natural disasters, this week's trending topics on China's social platforms capture many emotions and discuss

Tour guiding is becoming an increasingly popular fallback option in a China rife with employment instability as the economy slows. A growing

The 2025 Chinese luxury market is transforming, with 56% of mainland consumers planning to increase spending, prioritizing experiential luxu

Despite Moutai’s projected 15% revenue growth, the luxury spirits industry grapples with price declines, changing tastes, and trade tensions