China’s gift market is evolving, with a 7% CAGR and a custom gift segment worth ¥240 billion leading the way. Younger consumers (35 and unde

Essential Communications has partnered with China Trading Desk, a leading digital marketing and research firm for Chinese traveller data ana

China's mobile internet MAUs hit 1.244 billion in September, with first-tier cities adding 50M users, highlighting urban digital growth. 5G

Subramania Bhatt is a seasoned leader in digital marketing with over a decade of experience in understanding and navigating China’s unique a

“In our social media trending tool, we see martial law issues have been trending across Weibo, Douyin, Baidu and Zhihu as the top three topi

The QuestMobile 2024 OTT Industry Research Report highlights the rise of smart TVs, with active devices reaching 278 million in September 20

Explore this week’s top social media highlights across China! From the upcoming 2025 National Civil Service Exam results and the retirement

China is in the midst of a major cultural shift. New data reveals that Chinese consumers largely prioritize dining out and entertainment ove

China's 2024 trends highlight WeChat Moments' 75% daily engagement, outbound travel recovery at 82% of 2019 levels, Hainan tourism surging 6