The Chinese outbound tourism market has evolved significantly, with trends in 2024 highlighting a shift toward slow travel, personalized exp

China’s high-end liquor market is evolving beyond product consumption, driven by social identity and cultural storytelling. Premium liquors

This week, China’s social media platforms are buzzing with emotions and discussions surrounding the sudden passing of singer Khalil Fong, tr

China’s mobile internet landscape is evolving rapidly, with 1.2 billion users spending an average of five hours daily on their devices. Shor

This week, China’s social media is buzzing with hot topics across Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu! From celebrity breakups and

There were some signs that concerns are abating, but it was still too early to call a turnaround in sentiment. While bookings from China to

There are some signs that concerns are abating, but it’s still too early to call a turnaround in sentiment. While bookings from China to Tha

China’s 2025 Spring Festival, outbound travel +120%, luxury spending abroad 40% (Japan +120%). Douyin leads liquor sales, high-end baijiu 42

When it comes to the Chinese travellers venturing further a‑ eld than Hainan, new data from digital solutions provider China Trading Desk (C