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Trending Now: China's Social Media Highlights #21April-27April#
Plan a €1000 Europe Trip Using AI By leveraging AI to track low-cost airline deals, combining red-eye flights and multi-stopover routes, choosing Couchsurfing or hostel dorms, using night buses, DIY visa applications, and FlixBus for budget transport, travellers can craft extremely affordable Eastern Europe itineraries. Fliggy’s AI now supports real-time low-price alerts and route generation.
Alice
Apr 28, 20252 min read


Recession Risks, Chinese Tourism, Green Travel: Ask Skift's Most Popular Questions
A recession would slow global tourism growth. Skift Research recently lowered its 2025 global travel growth forecast from 6% to 9% down to 2% to 5% due to U.S. recession and global slowdown risks being higher than at the start of the year.
Alice
Apr 25, 20252 min read


Newsletter - April 2025
China’s 2025 consumers favour digital-first, emotional choices. Gen Z, women, and luxury shifts drive travel, spending, and lifestyle trends.
Alice
Apr 25, 20250 min read


Subsidised flights pitched to revive Chinese visits
Thailand is no longer one of Chinese tourists’ top five preferred destinations, a new study has shown, prompting industry executives to propose using subsidised flights to reverse the decline.
Alice
Apr 24, 20253 min read


Trending Now: China's Social Media Highlights #14April-20April#
Fliggy Travel released its new “AI Ask” tool, promoting it as more than a trip planner—a route customiser, budgeting assistant, travel advisor, hotel consultant, and more. “You can ask it anything,” says Fliggy, showcasing the growing intersection of AI and travel platforms.
Alice
Apr 21, 20252 min read


China Trading Desk Turns 7: A Note of Gratitude and Grit
As we mark the 7th anniversary of China Trading Desk, we take this moment to extend our heartfelt gratitude to all who have journeyed...
China Trading Desk
Apr 19, 20252 min read


April Travel Trends Across Chinese Digital Platforms: Safety Alerts, Regional Shifts, and Rebounding Demand
April 2025 travel trends across China’s top platforms reveal booming domestic tourism, rising safety concerns for Japan and the U.S., and record-breaking demand for short-haul escapes like Thailand and Jeju Island. Douyin spotlights viral 24-hour overseas trips, Xiaohongshu highlights budget adventures, and Baidu sees spikes in safety and travel insurance searches. As outbound travel nears 2019 levels, brands must adapt to a fast-shifting, experience-led travel landscape.
Alice
Apr 18, 20253 min read


2025 China High-Net-Worth Individuals Insight Report: Luxury, Travel & Lifestyle Redefined
The 2025 Hurun China HNWI Quality of Life Report highlights a major shift among China’s affluent consumers—from material luxury to experience-driven spending. With travel (61%), children’s education (59%), and wellness (54%) topping priorities, younger HNWIs (average age 35) now favour private jets, cultural tourism, digital collectables, and luxury SUVs. As high-end alcohol and gifting trends evolve, brands must embrace empathy, personalisation, and cross-border lifestyle of
Alice
Apr 17, 20254 min read


Chinese Travellers to Make 200M Trips by 2028: Luxury Spending, Digital Influence, and Airport Retail Trends in 2025
2025 marks a pivotal inflection point in global tourism — and Chinese travellers are once again leading the charge. After years of pandemic disruption, China’s outbound travel market is not just recovering, it’s accelerating toward a new horizon: 200 million international trips by 2028.
China Trading Desk
Apr 16, 20255 min read
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