China recorded 14 million cross-border trips during the Lunar New Year period, an increase of over 6% compared to the previous year, accordi

China saw significant numbers in both inbound and outbound tourism, with around 14 million total cross-border travelers — up over 6% from th

xStill, between 2.2 million and 2.6 million Chinese were forecast to travel by air during the holiday, according to digital marketing and re

Festivals drive 62% of consumer spending, making them prime opportunities for brands. Emotional consumption is rising, with 40.1% prioritizi

Still, between 2.2 million and 2.6 million Chinese were forecast to travel by air during the holiday, according to digital marketing and res

This week’s social media is packed with Lunar New Year festivities, trending controversies, and major political updates. From red packet giv

The travel preferences of Chinese high-net-worth individuals (HNWls) are undergoing a profound transformation. Once dominated by the allure

China’s skincare market, valued at ¥1,605 billion in 2024, is undergoing transformation driven by multi-functional efficiency, tech-driven p

Travel marketing firm China Trading Desk found that inbound bookings by holders of non-Chinese passports for the 2025 holiday had risen 70 p