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Trending Now: China's Social Media Highlights #24Mar-30Mar#
From crashing gaming servers to heartbreaking earthquake updates, Chinese netizens are experiencing a whirlwind of emotion and commentary ac
Alice
Apr 2, 20252 min read


China’s tourism sector gains recognition following UN Tourism chief’s visit
UN Tourism Secretary-General Zurab Pololikashvili concluded a high-profile visit to Beijing on Friday as China’s tourism sector sees efforts
Alice
Apr 2, 20253 min read


China Trading Desk – Chinese outbound travellers return in force with 155 million projected 2025 trips
CHINA. The latest report from China Trading Desk reveals that Chinese tourists are projected to take over 155 million international trips in
Alice
Apr 1, 20253 min read


China Trading Desk highlights top trends for Chinese travelers
Luxury travel preferences, digital influence, and higher spending are top trends among Chinese travelers, according to China Trading Desk as
Alice
Apr 1, 20253 min read


Why retirees are the future of China’s outbound tourism market
Over-65s make up a fast-growing segment of China’s vast outbound travel market – and they tend to be big spenders. Chinese retiree John Wang
Alice
Mar 31, 20253 min read


China’s Outbound Travel Is Having a Comeback and First-Timers Are Driving it
China’s outbound tourism sector is expected to make a strong comeback this year and surpass pre-Covid levels for the first time, according
Alice
Mar 31, 20253 min read


Trending Now: China's Social Media Highlights #17Mar-23Mar#
From high-profile apologies and celebrity breakups to AI-powered battery tests and geopolitical tension, this week’s Chinese social media la
Alice
Mar 24, 20252 min read


Newsletter - March 2025
China’s 2025 market shifts: Mobile ad spend +18%, costs +22%. Xiaohongshu & Douyin drive outbound travel. Fragrance hits ¥32.87B. 1.89M outb
China Trading Desk
Mar 21, 20250 min read


China’s Top Social Media Trends in March 2025
March 2025 was a month of high emotions, heated debates, and significant industry shifts across China’s social media landscape. From the hea
Alice
Mar 19, 20252 min read
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