Trending Now: China's Social Media Highlights #9June-15June#

Weibo

Image Source: Weibo

New Zealand to Offer Visa-Free Entry via Australia From November, Chinese passport holders can enter New Zealand visa-free for up to three months if they arrive via Australia with a valid Australian visa. This new policy is expected to boost tourism, with 163,000 Chinese visitors forecasted over the next five months. Read more

Bomb Threat and Boeing Crash Spark Aviation Concerns Air India flight heading to New Delhi was forced to return to Phuket on 13 June after receiving a bomb threat. No explosives were found, and all passengers were safe. In a separate tragedy, a Boeing plane crash in India reportedly killed all 242 people on board. Despite safety concerns, 72% of Chinese travellers still plan to go abroad within the next six months. Most people remain neutral on this topic. Read more

Emotional Spending to Pass ¥2 Trillion by 2025 Young people in China are embracing emotional shopping to cope with pressure. A new report shows that nearly 90% feel emotionally stressed, and over 60% believe spending helps them feel better. Emotional consumption is expected to exceed two trillion yuan by next year. Read more

Douyin

Image Source: Baidu

China’s Fashion Market Driven by Feelings and Identity now exceeds 200 billion yuan. Consumers aged 26 to 35 focus on beauty, health, and emotional comfort. Those under 25 prefer digital knowledge, cultural goods, and IP products, while shoppers over 35 look for quality and enjoy offline experiences. Read more

Baidu

Income Level Still Key to Driving Consumption According to recent reports, Chinese residents are more willing to spend when they have more money on hand. Economic policies that raise income are essential to supporting strong domestic demand. Read more

Image Source: Baidu

Bali Becomes Top Graduation Trip Choice for Chinese students planning graduation trips. The 30-day visa-free policy, affordable packages, and photogenic tropical scenery make it ideal for young people seeking fun and shareable experiences. Read more

Zhihu

More Cities Roll Out Stricter Alcohol Bans for Officials like Beijing, Chongqing, and Xinjiang are enforcing tighter alcohol rules for civil servants. Drinking is now banned during all working hours and at official events, even if self-funded. As social norms change, China’s white liquor production has dropped sharply since 2016. Read more