The 2025 Spring Festival saw a surge in outbound travel, driven by an extended holiday and evolving consumer preferences. Long-haul destinat

February was a month of festive celebrations, viral entertainment, and digital transformation across China’s top social media platforms. As

This week, "Nezha 2" shattered the 10 billion RMB box office mark, becoming China's first film to achieve this milestone. In sports, China’s

The General Administration of Customs of the People's Republic of China (GACC) is revising food import regulations, a move that could ease m

Chinese luxury consumers are increasingly shopping abroad, with 40% of their luxury spending now happening overseas—particularly in Japan, F

This week, the sudden passing of Taiwanese actress Barbie Hsu has shocked the entertainment industry, dominating discussions across Weibo, D

In 2024, Douyin has become a pivotal platform for China's liquor industry, especially in promoting premium baijiu. Notably, high-end baijiu

Between 2.2 million and 2.6 million Chinese were forecast to travel by air during the holiday, according to digital marketing and research f

China's domestic consumption has expanded at robust pace, setting several records during the just concluded Spring Festival holiday. What do