Italy Feels Like a Laid-Back Chinese Countryside An increasing number of Chinese tourists say visiting Italy reminds them of a “relaxed Hunan village.” According to China Trading Desk’s Travel Dashboard, 468,000 Chinese travellers are expected to visit Italy over the next six months—a year-on-year increase of 63,000.

China’s alcohol industry in 2025 is undergoing a profound transformation—from traditional banquets to emotionally driven, highly personalised drinking experiences. Beyond its 6.6% YTD growth, what truly defines the market is a behavioural shift led by Gen Z and Millennials: drinking to self-soothe, express identity, or elevate lifestyle moments. Trends like “mildly tipsy” solo rituals, the rise of DIY home bars, and the explosive popularity of #CityDrink culture reflect how a

China is entering a new phase of global business travel leadership in 2024–2025, with outbound corporate travel by private enterprises surging past pre-pandemic levels—up 144% compared to 2019, according to Trip.com Group’s 2024–2025 Business Travel Market White Paper. Now accounting for 25% of global and 62% of Asia-Pacific business travel spend, China is redefining mobility with a shift toward strategic, decentralised, and experience-led travel. From rising demand for train

An extended period of weak consumer sentiment in China has been taking its toll across many sectors and travel retail did not escape last year. By far the biggest player in the market, China Duty Free Group (CDFG) - part of China Tourism Group Duty Free Corporation (CTG), listed on both the Hong Kong and Shanghai stock exchanges - felt the impact.

The growing spontaneity of travel planning among Chinese outbound travellers has been identified as a 'defining trend' in the latest China Outbound Travel Sentiment Survey for Q1 from China Trading Desk. TRBusiness assesses the indicators and what it means for travel retail in 2025 and beyond.

Travel Companions A viral topic on Chinese social media highlights the most frustrating travel partners: the “Drama Queen” who makes no plans but complains constantly, the “Chronic Complainer” who vents at every issue, and the “Negative Loner” who avoids group activities and kills the vibe.

China's 2025 May Day holiday saw a record-breaking 10.9 million border crossings, as outbound travel surged 28.7% year-on-year. Asia-Pacific hotspots like Japan, Korea, and Singapore led the rebound, while curiosity in off-the-beaten-path destinations such as Uzbekistan and Hungary spiked. With mobile payments via WeChat Pay and Alipay booming overseas, Chinese tourists are embracing seamless, app-driven journeys. This holiday marked a pivotal shift: travel is now borderless,

As China's e-commerce giants gear up for the 2025 618 Festival, the rules of engagement are shifting. No longer driven solely by price cuts, consumers are seeking curated discovery, emotional connection, and digital rituals that blend entertainment with intentionality. This article unpacks how Tmall, JD.com, and Douyin are redefining mid-year sales—from early seeding strategies and livestream storytelling to value-driven promotions and “planned spontaneity.” Dive into the new

When we first launched the China Travel Dashboard in 2023, we set out to solve a specific problem: how to bring clarity and real-time intelligence to one of the fastest-evolving sectors in global travel — Chinese outbound tourism. What began as a tool for marketers quickly became essential for a broader set of stakeholders: financial planners, airport operators, supply chain strategists, and luxury retail managers, journalists  —  all trying to navigate the shifting tides of