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China’s jet set: Spontaneous, digital, luxury-first
China’s outbound tourism is set to exceed 155 million travelers in 2025, surpassing pre-pandemic levels and reshaping global tourism trends,
Alice
Apr 53 min read


New Faces, New Habits: The Changing Profile of Chinese Tourists in Singapore
In 2024, Chinese travellers are returning to Singapore in full force—driven by spontaneity, social media, and a love for lifestyle. Millenni
Alice
Apr 44 min read


The Rise of the “She Economy”: Understanding Chinese Female Consumers in 2025
From beauty and health to smart homes and EVs, brands are adapting to a refined, tech-savvy, and values-driven female consumer base. As youn
Alice
Apr 34 min read


Trending Now: China's Social Media Highlights #24Mar-30Mar#
From crashing gaming servers to heartbreaking earthquake updates, Chinese netizens are experiencing a whirlwind of emotion and commentary ac
Alice
Apr 22 min read


China’s tourism sector gains recognition following UN Tourism chief’s visit
UN Tourism Secretary-General Zurab Pololikashvili concluded a high-profile visit to Beijing on Friday as China’s tourism sector sees efforts
Alice
Apr 23 min read


China Trading Desk – Chinese outbound travellers return in force with 155 million projected 2025 trips
CHINA. The latest report from China Trading Desk reveals that Chinese tourists are projected to take over 155 million international trips in
Alice
Apr 13 min read


China Trading Desk highlights top trends for Chinese travelers
Luxury travel preferences, digital influence, and higher spending are top trends among Chinese travelers, according to China Trading Desk as
Alice
Apr 13 min read


Why retirees are the future of China’s outbound tourism market
Over-65s make up a fast-growing segment of China’s vast outbound travel market – and they tend to be big spenders. Chinese retiree John Wang
Alice
Mar 313 min read


China’s Outbound Travel Is Having a Comeback and First-Timers Are Driving it
China’s outbound tourism sector is expected to make a strong comeback this year and surpass pre-Covid levels for the first time, according
Alice
Mar 313 min read
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