China is in the midst of a major cultural shift. New data reveals that Chinese consumers largely prioritize dining out and entertainment ove

The latest Q3 2024 report from China Trading Desk provides data on Chinese outbound travel, a microcosm of a global industry regaining and,

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, qual

Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awa

The travel habits of Chinese tourists are changing, and it goes well beyond just picking new destinations. Everything from how they plan and

China Trading Desk’s latest 15,000-person report shows the continued growth in Chinese outbound travel volumes and that Chinese tourists are

China Trading Desk’s latest 15,000-person report shows the continued growth in Chinese outbound travel volumes and that Chinese tourists are

A survey of Chinese tourists revealed most make bookings within a month of departure, reflecting uncertainties over visa rules and safety.

China Trading Desk’s latest 15,000-person report predicts 130 million Chinese will travel abroad this year—a 28% rise over 2023 but still...