First-time Chinese travellers - mostly young females - are not holding back and are ready to embark on budget-friendly trips to destinations

In 2024, Gen Z emerged as a key driver of growth in the global travel retail sector. As this generation of Chinese travellers—aged 18 to 29—

Tour guiding is becoming an increasingly popular fallback option in a China rife with employment instability as the economy slows. A growing

Despite Moutai’s projected 15% revenue growth, the luxury spirits industry grapples with price declines, changing tastes, and trade tensions

With the political crisis in South Korea unlikely to abate, analysts say China's businesspeople and travellers are assessing their options

The resurgence of Chinese outbound travel is transforming the global travel retail landscape, with a remarkable 40% of travelers venturing i

The resurgence of Chinese outbound travel in 2024 has reinvigorated global travel retail, and according to China Trading Desk’s latest Trave

CHINA. Of Chinese outbound travellers in 2024, some 40% were making an international trip for the first time, a figure that has big implicat

While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to