Last year, 71 million Chinese booked trips that took them outside the Middle Kingdom, and that number is projected to climb to 200 million o

A notable demographic shift, particularly among young upwardly mobile women, is driving the recent travel rebound in China. These travelers

China’s 280 million Gen Zers are the future of luxury consumption, but who are they, where do they live, and what sets them apart from their

Survey results show China’s youth are ‘digital natives’ quick to adapt to new technologies, altering consumption habits. Experiences, digita

Dive into the complexities of China's GenZ with China Trading Desk's latest survey, exploring their aspirations, friendships, consumption pa

36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.

A record nine billion domestic passenger trips are expected during the 40-day period, running alongside a rebound in international travel.

Powered by OpenAI, China Marketing Maestro leverages 150+ China-focused research reports plus China Trading Desk’s proprietary surveys of mo

SINGAPORE – China may have surpassed its growth target in 2023, but weaker-than-expected consumer sentiment has raised questions about wheth