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Better late than never for China's older travellers
As global travel gets back on its feet - new research in China has revealed that things are not what they used to be. Far from it.
Cherlyn
Jul 3, 20242 min read


Who is leading China’s outbound travel boom?
China's outbound tourism sector showed robust signs of recovery in the first half of 2024, buoying global travel retail, hospitality, and lu
Cherlyn
Jul 3, 20243 min read


Older Travelers Boost Their Participation in Chinese Outbound Travel
China Trading Desk’s quarterly Travel Sentiment Survey queries 15,000 Chinese travellers, finds a broadening market base that shows continue
China Trading Desk
Jul 2, 20244 min read


618 festival insights: Brand lessons on Tmall and JD.com
“There was high consumer confidence and a strong appetite for high-end goods. Brands offered exclusive discounts and limited-edition release
Cherlyn
Jun 22, 20243 min read


The ascent of social commerce this 618
Social commerce platforms challenge Tmall and JD.com with record-breaking sales and engagement this 618 shopping bonanza, creating new oppor
Cherlyn
Jun 20, 20243 min read


Trends from China's 'super long' mid-year shopping festival
This year's Chinese mid-year shopping festival started in early May and will last until late June. The 2024 edition of the 618 shopping fest
Cherlyn
Jun 19, 20244 min read


Chinese Travelers Go Digital
What the 900 million e-commerce consumers in China like to eat, what they want to drive, where they want to live, and how they want to work
Cherlyn
Jun 3, 20242 min read


What Does Travel Mean To China's New Generation of Digital Wanderers?
China is undergoing historic cultural shifts, and the people who aim to successfully engage with its 900 million e-commerce consumers are sc
Cherlyn
May 31, 20244 min read


China’s Golden Week Travel Signals a Revival. Plus, Why U.S. Travel Is Still Lagging
In a rebound of international travel, over 1.5 million Chinese citizens embarked on outbound trips during the recent Golden Week holiday, ma
Cherlyn
May 30, 20243 min read
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