Survey results show China’s youth are ‘digital natives’ quick to adapt to new technologies, altering consumption habits. Experiences, digita

Dive into the complexities of China's GenZ with China Trading Desk's latest survey, exploring their aspirations, friendships, consumption pa

36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.

A record nine billion domestic passenger trips are expected during the 40-day period, running alongside a rebound in international travel.

Powered by OpenAI, China Marketing Maestro leverages 150+ China-focused research reports plus China Trading Desk’s proprietary surveys of mo

SINGAPORE – China may have surpassed its growth target in 2023, but weaker-than-expected consumer sentiment has raised questions about wheth

China’s Gen-Y and Gen-Z grow increasingly fond of South Korea but show less interest in US–where travel remains 90% below 2019 numbers, per

China is addressing the bottlenecks that have restricted outbound travel from the country. But the enthusiasm among Chinese travelers to vis

Even as flights between both countries resume, demand-side risks could stifle recovery. SINGAPORE’S tourism recovery continued apace in 2023