China Trading Desk’s quarterly Travel Sentiment Survey queries 15,000 Chinese travelers, finds resurgence of travel among Chinese is spearhe

When it comes to learning about destinations and planning trips, Chinese travelers are increasingly using travel applications like CTrip and

A notable demographic shift, particularly among young upwardly mobile women, is driving the recent travel rebound in China. These travellers

Last year, 71 million Chinese booked trips that took them outside the Middle Kingdom, and that number is projected to climb to 200 million o

A notable demographic shift, particularly among young upwardly mobile women, is driving the recent travel rebound in China. These travelers

China’s 280 million Gen Zers are the future of luxury consumption, but who are they, where do they live, and what sets them apart from their

Survey results show China’s youth are ‘digital natives’ quick to adapt to new technologies, altering consumption habits. Experiences, digita

Dive into the complexities of China's GenZ with China Trading Desk's latest survey, exploring their aspirations, friendships, consumption pa

36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.