More and more young Chinese people are becoming tour guides amid unstable office job prospects and hopes for tourism booms. Around 320,000

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hel

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hop

Chinese tourists are increasingly seeking extended, more premium travel experiences, with Japan emerging as the most favoured destination.

Chinese shoppers are increasingly seeking out longer trips and more luxurious accommodation, but they are booking later than ever before, ac

China Trading Desk, the leading digital marketing and research firm for Chinese traveler data analytics has partnered with Essential Communi

Essential Communications has partnered with China Trading Desk, a leading digital marketing and research firm for Chinese traveller data ana

Subramania Bhatt is a seasoned leader in digital marketing with over a decade of experience in understanding and navigating China’s unique a

“In our social media trending tool, we see martial law issues have been trending across Weibo, Douyin, Baidu and Zhihu as the top three topi