Chinese tourists are increasingly seeking extended, more premium travel experiences, with Japan emerging as the most favoured destination.

Chinese shoppers are increasingly seeking out longer trips and more luxurious accommodation, but they are booking later than ever before, ac

China Trading Desk, the leading digital marketing and research firm for Chinese traveler data analytics has partnered with Essential Communi

Essential Communications has partnered with China Trading Desk, a leading digital marketing and research firm for Chinese traveller data ana

Subramania Bhatt is a seasoned leader in digital marketing with over a decade of experience in understanding and navigating China’s unique a

“In our social media trending tool, we see martial law issues have been trending across Weibo, Douyin, Baidu and Zhihu as the top three topi

China is in the midst of a major cultural shift. New data reveals that Chinese consumers largely prioritize dining out and entertainment ove

The latest Q3 2024 report from China Trading Desk provides data on Chinese outbound travel, a microcosm of a global industry regaining and,

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, qual