A survey of Chinese tourists revealed most make bookings within a month of departure, reflecting uncertainties over visa rules and safety.

China Trading Desk’s latest 15,000-person report predicts 130 million Chinese will travel abroad this year—a 28% rise over 2023 but still...

Around 128 million Chinese travelers will venture abroad in 2024, according to the latest surveyfrom digital marketing and research firm Chi

China's alcohol market has long been defined by its deep-rooted traditions, with the potent spirit baijiu playing a central role in cultural

They favor the present over the future, even as they’re nostalgic for the past. They defy consumerism, opting for the budget-friendly instea

As global brands race to capture the mainland China market, a new survey from China Trading Desk (CTD) uncovers a surprising truth: Chinese

Navigating China's complex and ever-evolving digital landscape can be daunting for brands aiming to resonate with their target audience. To

Navigating the bustling streets of Shanghai, one observes a skyline as varied as the beverages gracing its tables. The year 2024 marks a piv

A year ago this month, we introduced our groundbreaking solution to provide transparency into the behaviours of Chinese travellers. The Chin