Despite Moutai’s projected 15% revenue growth, the luxury spirits industry grapples with price declines, changing tastes, and trade tensions

With the political crisis in South Korea unlikely to abate, analysts say China's businesspeople and travellers are assessing their options

The resurgence of Chinese outbound travel is transforming the global travel retail landscape, with a remarkable 40% of travelers venturing i

The resurgence of Chinese outbound travel in 2024 has reinvigorated global travel retail, and according to China Trading Desk’s latest Trave

CHINA. Of Chinese outbound travellers in 2024, some 40% were making an international trip for the first time, a figure that has big implicat

While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to

More and more young Chinese people are becoming tour guides amid unstable office job prospects and hopes for tourism booms. Around 320,000

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hel

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hop