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2022 New Consumer Brand Development Trends
According to the "2022 China's New Consumer Brand Development Trend Report" jointly produced by Weiboyi, MMA and Mojing Market Intelligence
Zhang Jian
Jan 21, 20225 min read


2022 Tmall Global Consumption Trends
According to the trend forecast report released by Tmall International and CBNData, precise skincare, emotional fragrance, snack-based ...
Zhang Jian
Jan 21, 20224 min read


Insights Report – 11.11 Celebrities Marketing Report
According to the "2021 Double Eleven Data Report" released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still
Zhang Jian
Dec 20, 20213 min read


Insights Report - OTT trends and media value
According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased s
Zhang Jian
Dec 20, 20212 min read


Insights Report – Post-Pandemic Chinese Travellers' Preference
81% intend to travel by air within the next 12 months, 96% of Chinese citizens are either likely to fly in the future. Read this & other ins
Zhang Jian
Dec 20, 20212 min read


Insights Report - GenZ Consumption
According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is th
Zhang Jian
Dec 18, 20212 min read


Insight Report – 2021 Marketer’s toolkit
WARC recently released the Chinese report "Marketer’s Toolkit 2021", which combines the current economic and social challenges
Zhang Jian
Nov 24, 20214 min read


Insight Report - 2021 National Day Tourism
Mafengwo conducted a big data analysis based on the travel enthusiasm of this year's Chinese National Day. The report shows that this year's
Zhang Jian
Nov 24, 20213 min read


Insights Report - Tik Tok Conversion Analysis
Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compar
Zhang Jian
Sep 16, 20212 min read
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