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Insights Report - OTT trends and media value
According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased s
Zhang Jian
Dec 20, 20212 min read


Insights Report – Post-Pandemic Chinese Travellers' Preference
81% intend to travel by air within the next 12 months, 96% of Chinese citizens are either likely to fly in the future. Read this & other ins
Zhang Jian
Dec 20, 20212 min read


Insights Report - GenZ Consumption
According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is th
Zhang Jian
Dec 18, 20212 min read


Insight Report – 2021 Marketer’s toolkit
WARC recently released the Chinese report "Marketer’s Toolkit 2021", which combines the current economic and social challenges
Zhang Jian
Nov 24, 20214 min read


Insight Report - 2021 National Day Tourism
Mafengwo conducted a big data analysis based on the travel enthusiasm of this year's Chinese National Day. The report shows that this year's
Zhang Jian
Nov 24, 20213 min read


Insights Report - Tik Tok Conversion Analysis
Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compar
Zhang Jian
Sep 16, 20212 min read


Insights Report - China Internet Development
The China Internet Network Information Center (CNNIC) released the 48th Statistical Report on Internet Development in China on Aug 27. As of
China Trading Desk
Sep 16, 20214 min read


China Regulation - Personal Information Protection Law (PIPL)
This is part of ongoing series of articles covering the recent changes in policy & regulation that will impact how companies do business in
China Trading Desk
Sep 15, 20213 min read


Insights - 6.18 Douyin E-commerce trends
According to the statistics of the Feigua data platform "2021 Douyin 618 Good Things Festival", the volume of the Douyin 6.18 Good Things...
Zhang Jian
Jul 20, 20213 min read
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