Unlocking the Future of Advertising: The Rise of Programmatic DOOH in China
The digital out-of-home (DOOH) advertising landscape is evolving with programmatic technologies. This white paper by VIOOH and Morketing Res
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Alice
Jul 123 min read
QuestMobile 2024 618 Insight Report: Strategies, Trends, and Consumer Behaviors
The 2024 618 shopping festival in China saw significant shifts in consumer behaviour, with 667 million daily active users and 85.6% e-commer
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Alice
Jun 202 min read
Insight into Luxury Industry: How Digital Marketing Is Transforming the Luxury Industry in 2024
In 2024, the luxury industry is transforming with a 23% rise in online ad spend, reaching 990 million in Q1, driven mainly by beauty and cos
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Alice
Jun 193 min read
Hainan Free Trade Port Tourism Retail White Paper: Insights and Future Directions
Hainan's tourism retail market is thriving, with 2023 duty-free sales hitting RMB 43.76 billion, up 25.4%. Key initiatives like CDF Haikou I
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Alice
Jun 133 min read
China and Hong Kong's Luxury Market Forecast: Leading the Global Luxury Landscape by 2030
By 2030, China and Hong Kong are set to lead the global luxury market, driven by sustainable trends and significant wealth transfers boostin
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Alice
Jun 123 min read
Unveiling the Dynamics of May Day 2024: A Surge in Travel and Consumption Across China
During China's 2024 May Day holiday, consumer engagement soared, reaching 911 million daily active users. This surge, fueled by online and o
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Alice
Jun 43 min read
2024 Whiskey Market in China: Unveiling Trends, Growth, and Opportunities
Explore the latest trends in the Chinese whiskey market. Highlighting a significant growth to 5.5 billion yuan, the report examines the stro
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Alice
May 172 min read
Unlocking the Secrets of China's 2023 Marketing Landscape: Insights on Consumer Trends and Competitive Strategies
Explore China's 2023 marketing dynamics with our report on consumer trends and competitive strategies. As digital marketing spending hit 714
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Alice
May 162 min read
2024 Facial Mask Market Outlook: A Deep Dive into China’s 75 Billion yuan Industry
Dive into China's expansive 75 billion yuan facial mask market with insights from the "2024 Facial Mask Market Trend Insight Report." As the
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