Alice

Aug 222 min read

Navigating the 2024 Social Media Wave: Key Trends and Consumer Insights for Douyin, Xiaohongshu, and Kuaishou

As we enter 2024, social media marketing on platforms like Douyin, Xiaohongshu, and Kuaishou is rapidly evolving, with significant increases

Alice

Aug 193 min read

Unlocking the Purchasing Power of Chinese Women: A Generational Analysis of Consumption Trends

This article explores the unique consumption patterns of Generation X, Y, and Z, highlighting their significant contributions to China's eco

Alice

Aug 152 min read

Luxury Brands and the Power of Gifting: How to Drive Customer Loyalty Through Exclusive Strategies

Discover how luxury brands are driving customer loyalty through exclusive gift marketing strategies. In a market dominated by aspirational c

Alice

Aug 133 min read

Navigating the Digital Ecosystem: How Brands Are Capturing the Attention of 1.2 Billion Users in China

QuestMobile Insight Report highlights the digital engagement of 1.235 billion users across various platforms, with significant time spent on

Alice

Aug 92 min read

Navigating the Complexities: 2024 China's Personal Luxury Goods Market Digital Marketing White Paper

China's potential in luxury consumption remains unrivalled, with a 21% annual growth in middle- and high-income consumers. Heavy users spend

Alice

Aug 53 min read

2024 Qixi Festival: Key Insights and Marketing Strategies for China’s Gift Economy

In the 2024 Qixi Festival, known as Chinese Valentine’s Day, nearly 70% of consumers plan to buy gifts, with jewellery, digital products, an

Alice

Jul 193 min read

2024 Summer Travel Market Forecast: Exploring Emerging Trends and Destinations

With reports from Ctrip and Qunar highlighting emerging trends and destinations. Ctrip's data shows an 80% surge in bookings to Europe and L

Alice

Jul 183 min read

Insights into the 2024 Trends in China’s Cross-Border B2C E-commerce Industry

The "2024 White Paper on Consumption Trends in China's Cross-Border B2C E-commerce Industry" explores the rapid growth of cross-border shopp

Alice

Jul 173 min read

Future Insights: Deloitte’s 2024 Gen Z and Millennial Survey Reveals Key Trends Shaping Tomorrow's Economy

Deloitte's 2024 survey of Gen Z and Millennials reveals key insights into their economic, social, and technological outlooks. These generati