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    2022 Tmall Global Consumption Trends
    Zhang Jian
    • Jan 21
    • 4 min

    2022 Tmall Global Consumption Trends

    According to the trend forecast report released by Tmall International and CBNData, precise skincare, emotional fragrance, snack-based ...
    46
    Insights Report – 11.11 Celebrities Marketing Report
    Zhang Jian
    • Dec 20, 2021
    • 3 min

    Insights Report – 11.11 Celebrities Marketing Report

    According to the "2021 Double Eleven Data Report" released by the WEIQ celebrity platform for Double Eleven this year, celebrities are still
    18
    Insights Report - OTT trends and media value
    Zhang Jian
    • Dec 20, 2021
    • 2 min

    Insights Report - OTT trends and media value

    According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased s
    22
    Insights Report – Post-Pandemic Chinese Travellers' Preference
    Zhang Jian
    • Dec 20, 2021
    • 2 min

    Insights Report – Post-Pandemic Chinese Travellers' Preference

    81% intend to travel by air within the next 12 months, 96% of Chinese citizens are either likely to fly in the future. Read this & other ins
    22
    Insights Report - GenZ Consumption
    Zhang Jian
    • Dec 18, 2021
    • 2 min

    Insights Report - GenZ Consumption

    According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is th
    35
    Insight Report – 2021 Marketer’s toolkit
    Zhang Jian
    • Nov 24, 2021
    • 3 min

    Insight Report – 2021 Marketer’s toolkit

    WARC recently released the Chinese report "Marketer’s Toolkit 2021", which combines the current economic and social challenges
    26
    Insight Report - 2021 National Day Tourism
    Zhang Jian
    • Nov 24, 2021
    • 3 min

    Insight Report - 2021 National Day Tourism

    Mafengwo conducted a big data analysis based on the travel enthusiasm of this year's Chinese National Day. The report shows that this year's
    12
    Insights Report - Tik Tok Conversion Analysis
    Zhang Jian
    • Sep 16, 2021
    • 2 min

    Insights Report - Tik Tok Conversion Analysis

    Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compar
    26
    Insights Report - China Internet Development
    China Trading Desk
    • Sep 16, 2021
    • 3 min

    Insights Report - China Internet Development

    The China Internet Network Information Center (CNNIC) released the 48th Statistical Report on Internet Development in China on Aug 27. As of
    45
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