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2022 World Cup Marketing Report
Since the start of the FIFA World Cup in Qatar, there has been a clear upward trend in the volume of World Cup-related content. In September
Cherlyn
Jan 17, 20234 min read


2023 China KOL Marketing White Paper
Nowadays, KOL marketing is the top priority of brand marketing and product longing is still the core appeal of KOL marketing, but the purpos
Cherlyn
Jan 17, 20235 min read


China's Outbound Tourism Research
Since the Chinese government has released more and more good news about outbound tourism, and after epidemic prevention and control measures
Cherlyn
Jan 16, 20233 min read


2023 Xiaohongshu Annual Life Trend Analysis
The “2023 Life Trends” report was released by Xiaohongshu and the Institute of Sociology, Chinese Academy of Social Sciences, under the the
Cherlyn
Jan 13, 20233 min read


Youku Screencast Interactive Advertising Marketing Report
China’s projection screen has gradually entered a stage of stable development after years of development. TV screencasting is the display of
Cherlyn
Jan 12, 20233 min read


2022 Douyin VS Kuaishou Advertising Trend Insights
Douyin and Kuaishou have excellent performances on Double Eleven sales, the participation rate of Douyin e-commerce increased by 86% YoY, wh
Cherlyn
Dec 13, 20223 min read


China’s Financial Advertising Trends in 2022
Since Q2 of 2022, China has started to implement many regulatory measures in the financial field. For example, the General Office of the Sta
Cherlyn
Dec 12, 20223 min read


China’s “Night Economy” Insight Report
The “night economy” refers to all kinds of economic activities that take place between 18:00 on the same day to 6:00 the next day, and this
Cherlyn
Dec 9, 20223 min read


2022 China 11.11 Insight Report: 900 million e-commerce users
Double Eleven is China's shopping carnival, a day of large-scale promotions. The Double Eleven promotion plays a stimulating role, by effect
Cherlyn
Dec 8, 20223 min read
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