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Unveiling the Power of "His" Economy: Explore the 2023 Male Consumer Insights Report
Unlock the potential of the male consumer market with our comprehensive analysis of the 2023 Male Consumer Insights. Discover the characteri
Cherlyn
Jul 14, 20233 min read


Insights into 2023 China's "520" Valentine's Day Consumer Behavior
Discover the booming consumer market of China's "520 Valentine's Day" with insights from iiMedia Research's survey on romantic economic cons
Cherlyn
Jun 22, 20233 min read


China's Generation Z: The Digitized Generation
Unlock the potential of China's Generation Z with key insights from QuestMobile's 2023 report. Discover the characteristics, behaviours, and
Cherlyn
Jun 21, 20233 min read


Preparing for 618: How to Approach Influencer Marketing This Year
Discover the power of influencer marketing as brands gear up for China’s largest mid-year sales event, the 618 shopping festival. This artic
China Trading Desk
May 19, 20233 min read


How Travel Brands Can Boost Chinese Outbound Tourism Recovery in 2023
Learn how travel brands can boost the recovery of Chinese outbound tourism in 2023, the world's largest and highest-spending outbound touris
China Trading Desk
May 18, 20232 min read


Navigating China's Consumer Market Growth in 2023: Industry Insights for Advertisers
Learn about the latest trends in China's consumer market in 2023 from expert insights and discover four key product market trends that will
China Trading Desk
May 16, 20232 min read


“May 1st” Outbound Travel: Exploring News Destinations and Visa Updates for Chinese Tourists
Discover the latest news on China's booming outbound tourism market, including new destinations, visa services, and the impact on travel pla
Cherlyn
Apr 11, 20232 min read


Homestays Reimagined: Celebrating a Decade and Forecasting the Next 3 Years
Explore the future of homestays in the post-pandemic era with this insightful article. Celebrating a decade of industry growth and innovatio
China Trading Desk
Apr 10, 20232 min read


The Rise of the “Her” Economy: Empowering Female Active Users Online
Explore the three main trends that are expanding the boundaries of female consumers, and discover the potential of the “Her” economy and its
Cherlyn
Apr 7, 20232 min read
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