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The Evolution of Qixi Festival: A Deep Dive into Demographics and Consumer Behaviour in China
Explore the fascinating evolution of China's Qixi Festival, often referred to as the Chinese Valentine's Day, in this comprehensive article.
Cherlyn
Sep 13, 20233 min read


Xiaohongshu: The Lifestyle Platform Revolutionizing Consumer Behaviour in China
Discover how Xiaohongshu, also known as the "Little Red Book," is revolutionizing consumer behaviour in China. This in-depth article explore
Cherlyn
Sep 11, 20233 min read


The Evolution of Social Commerce in China: WeChat's "Little Green Book" Challenges Xiaohongshu
Step into the rapidly changing landscape of Chinese digital commerce as 2023 brings forth a significant shift. A fresh battlefront emerges i
Cherlyn
Aug 13, 20233 min read


The Surge of China's "Summer Economy": A Trillion-Yuan Opportunity
Dive into the sizzling trends of China's lucrative "Summer Economy" with insights from iiMedia Research. As temperatures soar, industries se
Cherlyn
Aug 10, 20234 min read


The Emergence of New Tier Cities: A Digital Transformation
Discover the transformative landscape of China's urban centers with our in-depth analysis of "User Insights in New Tier Cities." As traditio
Cherlyn
Aug 9, 20233 min read


Introducing China Travel Dashboard
We're thrilled to announce the launch of our innovative tool - the China Travel Dashboard! Designed to delve into the heart of the rapidly..
China Trading Desk
Aug 8, 20233 min read


Captivating Chinese Shoppers: Key Insights and Strategies for Thriving in the Travel Retail Industry
Discover the key strategies for engaging with Chinese travellers in duty-free shopping in 2023 and how Hainan’s duty-free shopping influence
Cherlyn
Jul 19, 20233 min read


Chinese Tourism is Back! Here's What You Need to Know
Explore key findings from ATM Dubai 2023 that shed light on the current state of Chinese tourism recovery. Stay ahead of the competition by
Cherlyn
Jul 18, 20233 min read


China's Biggest Shopping Festival: Insights and Strategies for Post-618
Explore key findings on mobile shopping channels, user empowerment, collaborative advertising, content platforms, and platform collaboration
Cherlyn
Jul 17, 20232 min read
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