The 2025 Spring Festival saw a surge in outbound travel, driven by an extended holiday and evolving consumer preferences. Long-haul destinat

February was a month of festive celebrations, viral entertainment, and digital transformation across China’s top social media platforms. As

Chinese luxury consumers are increasingly shopping abroad, with 40% of their luxury spending now happening overseas—particularly in Japan, F

In 2024, Douyin has become a pivotal platform for China's liquor industry, especially in promoting premium baijiu. Notably, high-end baijiu

Festivals drive 62% of consumer spending, making them prime opportunities for brands. Emotional consumption is rising, with 40.1% prioritizi

China’s skincare market, valued at ¥1,605 billion in 2024, is undergoing transformation driven by multi-functional efficiency, tech-driven p

Weibo highlighted aviation tragedies and Fan Zhendong’s withdrawal, stirring empathy. Douyin’s “Dear 2025” trend inspired optimism and pride

China’s consumer landscape is shifting toward purpose-driven consumption, with 47% of consumers prioritizing essential, high-quality, and su

Understanding the "New Consumption Divide" in China: High-End, Practical, and Emotional Trends