China’s fragrance market is experiencing rapid growth, with projections estimating it will reach ¥32.876 billion by 2025. The rise of domest

The Chinese outbound tourism market has evolved significantly, with trends in 2024 highlighting a shift toward slow travel, personalized exp

China’s high-end liquor market is evolving beyond product consumption, driven by social identity and cultural storytelling. Premium liquors

China’s mobile internet landscape is evolving rapidly, with 1.2 billion users spending an average of five hours daily on their devices. Shor

The 2025 Spring Festival saw a surge in outbound travel, driven by an extended holiday and evolving consumer preferences. Long-haul destinat

February was a month of festive celebrations, viral entertainment, and digital transformation across China’s top social media platforms. As

Chinese luxury consumers are increasingly shopping abroad, with 40% of their luxury spending now happening overseas—particularly in Japan, F

In 2024, Douyin has become a pivotal platform for China's liquor industry, especially in promoting premium baijiu. Notably, high-end baijiu

Festivals drive 62% of consumer spending, making them prime opportunities for brands. Emotional consumption is rising, with 40.1% prioritizi