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China's Digital Market in 2024: Growth Drivers, Emerging Trends, and Future Opportunities
China's mobile internet MAUs hit 1.244 billion in September, with first-tier cities adding 50M users, highlighting urban digital growth. 5G
Alice
Dec 5, 20244 min read


OTT 2024: Smart TVs, Demographic Shifts, and the Future of Advertising
The QuestMobile 2024 OTT Industry Research Report highlights the rise of smart TVs, with active devices reaching 278 million in September 20
Alice
Dec 3, 20244 min read


November's Social Media Buzz: What Dominated Conversations Across China
This month, China's major social platforms—Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu—were alive with thought-provoking discussions. From
Alice
Nov 21, 20243 min read


2024 Double 11 Sales Report: Unpacking China's Evolving Consumer Landscape
The 2024 Double 11 Shopping Festival achieved a record-breaking ¥1.44 trillion in total transaction volume, marking a remarkable increase fr
Alice
Nov 21, 20243 min read


QuestMobile 2024 Insights: The New Middle-Class Driving China’s Future
The report reveals a dynamic demographic of 257 million, with a 4.8% year-on-year growth. Younger consumers aged 25-35 lead technology, fitn
Alice
Nov 20, 20243 min read


Hainan's 2024 Tourism Renaissance: From Cultural Roots to Youth-Driven Adventures
2024 Hainan's tourism has impressive growth with ticket bookings for top attractions soaring by 60% year-over-year. Highlighted a 200% surge
Alice
Nov 14, 20243 min read


The Rise of China’s Lip Makeup Market: Set to Hit ¥37.95 Billion by 2028
The Chinese lip makeup market is on a steady growth trajectory, with the market size reaching approximately ¥26.28 billion in 2023 and proje
Alice
Nov 12, 20243 min read


2024 Tourism Rebound: The Remarkable Recovery of China's Outbound Travel
China’s outbound tourism surged in 2024, nearing pre-pandemic levels. By Q3, outbound travel reached 82% of 2019 figures, with Asia-Pacific
Alice
Nov 8, 20243 min read


Unlocking the Advertising Power of WeChat Moments: Key User Insights for 2024
WeChat Moments, with a 75% daily user engagement rate, offers a prime platform for brands to connect with Chinese consumers. Moments ads are
Alice
Nov 6, 20244 min read
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