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2025 Beauty Market Insights: Trends and Opportunities in China's Skincare Industry
China’s skincare market, valued at ¥1,605 billion in 2024, is undergoing transformation driven by multi-functional efficiency, tech-driven p
Alice
Feb 3, 20254 min read


January Trends Across China’s Top Social Media Platforms
Weibo highlighted aviation tragedies and Fan Zhendong’s withdrawal, stirring empathy. Douyin’s “Dear 2025” trend inspired optimism and pride
Alice
Jan 16, 20252 min read


China Consumer Trends 2025: Navigating the Era of Purpose-Driven Consumption
China’s consumer landscape is shifting toward purpose-driven consumption, with 47% of consumers prioritizing essential, high-quality, and su
Alice
Jan 15, 20253 min read


Understanding the "New Consumption Divide" in China: High-End, Practical, and Emotional Trends
Understanding the "New Consumption Divide" in China: High-End, Practical, and Emotional Trends
Alice
Jan 13, 20253 min read


China’s Luxury Landscape in 2025: Trends, Opportunities, and the Road Ahead
The 2025 Chinese luxury market is transforming, with 56% of mainland consumers planning to increase spending, prioritizing experiential luxu
Alice
Jan 10, 20254 min read


Xiaohongshu’s 2025 Marketing Strategy: The Evolution of Marketing on Xiaohongshu for the Brands
Xiaohongshu, with over 300M monthly active users in 2024, is transforming social commerce through authentic content and "grass planting" str
Alice
Jan 7, 20254 min read


The Digital Evolution of Gifting: Transforming China's Cultural Tradition Through Innovation and Personalization
China’s gifting culture is evolving with platforms like WeChat's "送礼物" and Ele.me redefining traditions through digital innovation. In 2024,
Alice
Jan 3, 20255 min read


Unlocking Consumer Insights for 2025 Spring Festival Marketing: Exploring Kuaishou's Transformative Role
As 2025 Chinese New Year nears, brands can seize opportunities with Kuaishou’s unique blend of festive content and shopping. CTR-Xinghan dat
Alice
Jan 2, 20253 min read


December Trends Across China’s Top Social Media Platforms
This December, China's top social platforms showcased various discussions. Weibo spotlighted youth employment and sparked debates over Zhou
Alice
Dec 18, 20243 min read
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