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The Evolving Landscape of Luxury Handbags in China: Key Insights and Consumer Shifts
Luxury handbags in China are not just status symbols—they’re cultural markers, emotional companions, and digital conversation starters. From
Alice
Apr 10, 20254 min read


New Faces, New Habits: The Changing Profile of Chinese Tourists in Singapore
In 2024, Chinese travellers are returning to Singapore in full force—driven by spontaneity, social media, and a love for lifestyle. Millenni
Alice
Apr 4, 20254 min read


The Rise of the “She Economy”: Understanding Chinese Female Consumers in 2025
From beauty and health to smart homes and EVs, brands are adapting to a refined, tech-savvy, and values-driven female consumer base. As youn
Alice
Apr 3, 20254 min read


China’s Top Social Media Trends in March 2025
March 2025 was a month of high emotions, heated debates, and significant industry shifts across China’s social media landscape. From the hea
Alice
Mar 19, 20252 min read


2024 Mayday Outbound Travel Review & 2025 Mayday Outbound Travel Prediction
The 2024 Mayday holiday marked a turning point for China’s post-pandemic outbound travel, with 1.897 million Chinese travelers venturing abr
Alice
Mar 14, 20255 min read


China’s Fragrance Revolution: Trends, Consumers, and Brand Strategies in 2024
China’s fragrance market is experiencing rapid growth, with projections estimating it will reach ¥32.876 billion by 2025. The rise of domest
Alice
Mar 14, 20254 min read


Unlocking Japan Tourism: How Chinese Travellers Are Redefining Experiences in 2025
The Chinese outbound tourism market has evolved significantly, with trends in 2024 highlighting a shift toward slow travel, personalized exp
Alice
Mar 7, 20255 min read


China’s High-End Liquor Market: From Product to Value Resonance
China’s high-end liquor market is evolving beyond product consumption, driven by social identity and cultural storytelling. Premium liquors
Alice
Mar 5, 20254 min read


Mastering China’s Mobile Ad Boom: Key Trends & Strategic Insights
China’s mobile internet landscape is evolving rapidly, with 1.2 billion users spending an average of five hours daily on their devices. Shor
Alice
Mar 3, 20253 min read
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