Last year, 71 million Chinese booked trips that took them outside the Middle Kingdom, and that number is projected to climb to 200 million o

A notable demographic shift, particularly among young upwardly mobile women, is driving the recent travel rebound in China. These travelers

The 'She Economy' is reshaping the marketplace, powered by over 610 million active female internet users, as per QuestMobile2024 insights. T

The "2024 Chinese New Year Holiday Report" reveals a landmark shift in China's digital consumption, marking the first instance of daily acti

China’s 280 million Gen Zers are the future of luxury consumption, but who are they, where do they live, and what sets them apart from their

Explore the latest edition of our newsletter, uncovering the dynamics shaping China's digital and consumer landscapes – Gen Z, updated China

Explore the resurgence of blockbuster dramas and variety shows in 2023, reshaping viewing habits and advertising dynamics. Witness platforms

Born between 1995 and 2009, Gen Z redefines consumer and cultural norms, blending digital fluency with a quest for authentic connections. Ex

Discover the transformative trends shaping sustainable travel and explore the imperative for green travel amidst environmental challenges an