A year ago this month, we introduced our groundbreaking solution to provide transparency into the behaviours of Chinese travellers. The Chin

This article explores the unique consumption patterns of Generation X, Y, and Z, highlighting their significant contributions to China's eco

Discover how luxury brands are driving customer loyalty through exclusive gift marketing strategies. In a market dominated by aspirational c

QuestMobile Insight Report highlights the digital engagement of 1.235 billion users across various platforms, with significant time spent on

China's potential in luxury consumption remains unrivalled, with a 21% annual growth in middle- and high-income consumers. Heavy users spend

In the 2024 Qixi Festival, known as Chinese Valentine’s Day, nearly 70% of consumers plan to buy gifts, with jewellery, digital products, an

In the latest newsletter discover outbound travel trends among older travelers and Gen Z women, Tencent's advertising services, and the impa

Tencent, one of the leading technology conglomerates in China, offers various advertising services. To access these services, advertisers mu

With reports from Ctrip and Qunar highlighting emerging trends and destinations. Ctrip's data shows an 80% surge in bookings to Europe and L