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GenZ women lead rebound in Chinese outbound travel
China Trading Desk’s quarterly Travel Sentiment Survey queries 15,000 Chinese travelers, finds resurgence of travel among Chinese is spearhe
Cherlyn
Apr 15, 20243 min read


GenZ Women Lead Rebound in Chinese Outbound Travel
China Trading Desk’s quarterly Travel Sentiment Survey queries 15,000 Chinese travelers, finds resurgence of travel among Chinese is spearhe
China Trading Desk
Apr 11, 20243 min read


Chinese Travelers Increasingly Using Apps, Social Media For True Planning Let by Gen Z Women
When it comes to learning about destinations and planning trips, Chinese travelers are increasingly using travel applications like CTrip and
Cherlyn
Apr 11, 20245 min read


Mobile women drive travel rebound in China
A notable demographic shift, particularly among young upwardly mobile women, is driving the recent travel rebound in China. These travellers
Cherlyn
Apr 11, 20242 min read


GenZ Women lead rebound in Chinese Outbound Travel
Last year, 71 million Chinese booked trips that took them outside the Middle Kingdom, and that number is projected to climb to 200 million o
Cherlyn
Apr 10, 20243 min read


China’s Outbound Tourism is Changing, Female Travelers Are Leading the Way
A notable demographic shift, particularly among young upwardly mobile women, is driving the recent travel rebound in China. These travelers
Cherlyn
Apr 10, 20243 min read


Empowering the Modern Marketplace - Unveiling the She Economy's Digital Ascendancy and Consumption Revolution
The 'She Economy' is reshaping the marketplace, powered by over 610 million active female internet users, as per QuestMobile2024 insights. T
Alice
Apr 9, 20243 min read


Navigating Major Consumption Patterns in China: Insights from 2024 Chinese New Year Holiday Report
The "2024 Chinese New Year Holiday Report" reveals a landmark shift in China's digital consumption, marking the first instance of daily acti
Alice
Apr 8, 20243 min read


Ambitious, educated, liberated but lonely, lethargic: a deep dive into China’s Gen Z
China’s 280 million Gen Zers are the future of luxury consumption, but who are they, where do they live, and what sets them apart from their
Cherlyn
Mar 20, 20243 min read
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