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China's Outbound Tourists to Top 200 Million by 2028, Marketing Exec Says
(Yicai) July 9 -- The number of Chinese people travelling overseas is poised to reach 200 million by 2028 as incomes rise and more people lo
Cherlyn
Jul 9, 20243 min read


Chinese outbound travel rebounds strongly in Q2 2024
Chinese outbound travel surged in Q2 2024, with over 1.5 million trips during Golden Week and a broadening demographic of travelers.
Cherlyn
Jul 8, 20243 min read


Better late than never for China's older travellers
As global travel gets back on its feet - new research in China has revealed that things are not what they used to be. Far from it.
Cherlyn
Jul 3, 20242 min read


Who is leading China’s outbound travel boom?
China's outbound tourism sector showed robust signs of recovery in the first half of 2024, buoying global travel retail, hospitality, and lu
Cherlyn
Jul 3, 20243 min read


Older Travelers Boost Their Participation in Chinese Outbound Travel
China Trading Desk’s quarterly Travel Sentiment Survey queries 15,000 Chinese travellers, finds a broadening market base that shows continue
China Trading Desk
Jul 2, 20244 min read


618 festival insights: Brand lessons on Tmall and JD.com
“There was high consumer confidence and a strong appetite for high-end goods. Brands offered exclusive discounts and limited-edition release
Cherlyn
Jun 22, 20243 min read


Newsletter - June 2024
Our latest newsletter highlights China's whiskey market growth to 5.5 billion yuan, driven by digital sales. On May Day 2024, consumer engag
China Trading Desk
Jun 21, 20240 min read


Insight into Luxury Industry: How Digital Marketing Is Transforming the Luxury Industry in 2024
In 2024, the luxury industry is transforming with a 23% rise in online ad spend, reaching 990 million in Q1, driven mainly by beauty and cos
Alice
Jun 20, 20242 min read


The ascent of social commerce this 618
Social commerce platforms challenge Tmall and JD.com with record-breaking sales and engagement this 618 shopping bonanza, creating new oppor
Cherlyn
Jun 20, 20243 min read
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