Trending Now: China's Social Media Highlights #30June-6July#

Weibo

Qingdao Travel Guide: Unmissable Summer Spots! Isn’t just crowded beaches—discover hidden gems like Little Fish Hill for panoramic views, stroll along tranquil University Road, or enjoy magical evening lights at the Third Bathing Beach. Visitor bookings have soared 60% compared to last year. Plan early!  Read more

Earthquake Rumours Shake Japan Tourism Rumours predicting a devastating earthquake on 5 July have caused a surge of cancellations to Japan, with flights from Hong Kong down by 83%. Businesses face unprecedented losses as tourists retreat.  Read more

Where to Feel "Alive" When Travelling? Standing atop volcanoes in Indonesia, feeling the power of nature.China Trading Desk’s recent survey reveals 22% of Chinese travellers seek powerful multi-sensory experiences. Read more

Shanghai Enhances Tax Refund Policy Shanghai lowers the departure tax refund threshold to 200 RMB, aiming to boost luxury shopping. By 2027, tax refund coverage will extend across central Shanghai districts. Read more

Douyin

Graduation Trips Go Spontaneous 56% of travellers are aged 18-29, with 76% booking trips less than a month ahead, embracing spontaneity and adventure.  Read more

Xiaohongshu

Top 5 Cool Destinations for Summer Travel Escape the summer heat from July to September with perfect getaways—hot air balloons in Turkey, desert adventures in Morocco, beaches in Vietnam, laid-back Bali, or Hokkaido's refreshing summer.  Read more

Baidu

Chinese Tourists Facing High Rental Charges in Iceland Travellers renting cars in Iceland are facing exorbitant fines of up to 143,000 RMB for minor vehicle damage. Europe remains a top destination for self-drive holidays this summer—travellers urged to remain cautious.  Read more

Indonesia Tourism Booms Indonesia welcomed 1.31 million visitors in May, with China Trading Desk predicting 629k Chinese travellers heading there in the next six months.  Read more

Zhihu

Family Travel Season: Does Travel Really Broaden Children's Minds? Summer family trips are booming, making up 60% of holiday travel. Parents debate the impact of travel on children's development. Is more travel always better for kids?  Read more

Image Source: Zhihu

Labubu’s Rise from Toy Collectible to Luxury Fashion Icon Labubu keychains, originally priced at 99 RMB, now sell for over 3,000 RMB in some cases, attracting collaborations with luxury brands like Hermès and LV. Why are young consumers obsessed?  Read more