China’s outbound tourism saw a powerful revival during the 2025 Labour Day holiday, with civil aviation passenger trips up 11.8% from 2024 and 55.4% from 2019. International flights surged past pre-pandemic levels, driven by younger first-time travellers and a growing cohort of affluent seniors. Demand from smaller cities rose sharply, while flexible holiday planning enabled long-haul journeys and luxury experiences. From bespoke itineraries to immersive cultural activities,

These days, Shanghai-based banker Jason Zhang can no longer stay at the Westin hotel in downtown Beijing’s financial district after his company cut its travel budget. Instead, he had to settle for a cheaper domestic hotel chain.

Hainan is rapidly emerging as China’s premier consumer lab, propelled by its transition to free trade port status in 2025. With ambitions to draw 110 million tourists and generate RMB 245 billion in tourism revenue by 2026, the island is redefining domestic demand. In 2024, tourism spending nationwide rebounded to RMB 5.7 trillion, driven by a rising desire for emotional well-being and immersive experiences. Notably, 38% of travellers cited duty-free shopping as their main re

Upgraded Folk Experiences & "Parent-Child+" Surge This year’s Dragon Boat Festival tourism saw three main highlights: an upgrade in traditional cultural experiences, an explosive rise in “parent-child+” spending (thanks to the overlap with Children's Day), and short-distance micro holidays leading the market. Family suites saw a noticeable booking spike compared to last year.

The panel featured Anna Marchesini, Head of Business Development at m1nd-set; Subbu Bhatt, CEO and Founder of China Trading Desk; Tabea Palmer, Vice President of Retail Marketing at Fraport Group; and Lilly Choi-Lee, Executive General Manager at TravConsult.

If you want to take the pulse of China’s consumers and e-commerce titans, look no further than the 618 shopping festival. Originally launched by JD.com as a birthday sale, 618 has grown into a barometer for the industry and a battlefield for China’s biggest retail platforms.

Thailand’s tourism outlook in such doldrums that even the so-called The White Lotus effect — a temporary boost in Western visitors inspired by the latest Koh Samui—set season of HBO’s hit show — hasn’t been enough to offset a slump in arrivals from neighboring countries.

Buoyed by a 5.4% GDP increase and strong policy support, China’s outdoor advertising sector entered a new phase of strategic growth in Q1 2025, with ad spend reaching ¥57.35 billion. Brand participation hit record highs, driven by festive campaigns and a sharp focus on Tier 1 cities like Guangzhou and Shenzhen. While video ad growth slowed, LCD and digital formats showed resilience. Sectors such as services, cosmetics, and digital platforms led investment, as advertisers adap

China expects 687 million passenger trips during the Dragon Boat holiday. This is a 7.7% increase from 2024. Self-driving trips will dominate, with over 98% of highway traffic from small vehicles. Most trips will be short-distance. A 6-million-kilometre transport network supports fast travel. Diverse travel scenes drive new consumption trends.