As we mark the 7th anniversary of China Trading Desk, we take this moment to extend our heartfelt gratitude to all who have journeyed...

2025 marks a pivotal inflection point in global tourism — and Chinese travellers are once again leading the charge. After years of pandemic disruption, China’s outbound travel market is not just recovering, it’s accelerating toward a new horizon: 200 million international trips by 2028.

According to market research firm, China Trading Desk‘s latest China Outbound Travel Sentiment Survey for Q1 2025, a majority (58%) of Chinese travellers have the intent to shop before boarding in the airport, while 28% are undecided – a clear opportunity for targeted promotions or in-store engagement to convert potential shoppers.

The Chinese government has issued warnings to its citizens about travel to the US amid ongoing tariff wars. The Chinese Ministry of Culture and Tourism on April 9 reminded its citizens to assess travel risks amid “deterioration of Sino-US economic and trade relations and the domestic security situation in the US”.

China’s outbound tourism is set to exceed 155 million travelers in 2025, surpassing pre-pandemic levels and reshaping global tourism trends,

UN Tourism Secretary-General Zurab Pololikashvili concluded a high-profile visit to Beijing on Friday as China’s tourism sector sees efforts

CHINA. The latest report from China Trading Desk reveals that Chinese tourists are projected to take over 155 million international trips in

Luxury travel preferences, digital influence, and higher spending are top trends among Chinese travelers, according to China Trading Desk as

Over-65s make up a fast-growing segment of China’s vast outbound travel market – and they tend to be big spenders. Chinese retiree John Wang