CHINA. Of Chinese outbound travellers in 2024, some 40% were making an international trip for the first time, a figure that has big implicat

While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to

More and more young Chinese people are becoming tour guides amid unstable office job prospects and hopes for tourism booms. Around 320,000

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hel

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hop

Chinese tourists are increasingly seeking extended, more premium travel experiences, with Japan emerging as the most favoured destination.

Chinese shoppers are increasingly seeking out longer trips and more luxurious accommodation, but they are booking later than ever before, ac

China Trading Desk, the leading digital marketing and research firm for Chinese traveler data analytics has partnered with Essential Communi

Essential Communications has partnered with China Trading Desk, a leading digital marketing and research firm for Chinese traveller data ana