Officials said the strategy aligns with research from China Trading Desk, a marketing and research firm specializing in Chinese consumers, which has found that Chinese outbound travelers rely heavily on social media for inspiration and trustworthy travel advice.

Over 30% of expected China–Japan trips between mid-Nov and year-end have been cancelled. Around 70% of the hit is from active cancellations/date changes; the rest is a collapse in new bookings. Estimate Chinese spending in Japan could fall by $0.5–1.2B over this period – with hundreds of millions in luxury purchases simply not happening Crucially, demand isn’t disappearing – it’s being re-routed to destinations like Singapore, South Korea, Thailand, Malaysia and Vietnam.

According to Singapore-based travel marketing and technology firm China Trading Desk, cancellations and rebookings indicated that departures to Japan over the next few weeks were down by more than 30 per cent compared with last week. And the impact was said to be concentrated in bookings before January.

We present the latest highlights from China Trading Desk’s Outbound Travel Survey with a focus on Middle East-bound Chinese travellers.

Gen Z shoppers buy with emotion, platforms sell with algorithms, and sustainability is the new fault line in China’s trillion-yuan e-commerce ecosystem.

Chinese travel platforms recorded a major uptick in Canada-related searches after Beijing ended a ban on group tours to the country

SINGAPORE, Oct. 25 -- Three decades after its launch, the Suzhou Industrial Park in east China's Jiangsu Province, the first intergovernmental project between China and Singapore, has grown into a bustling industrial hub, contributing 400.24 billion yuan (56 billion U.S. dollars) to regional GDP in 2024.

Foreign tourists in China are increasingly drawn to shopping, said Steven Zhao, CEO of China Highlights, a travel agency that organises tours of the country.

We partnered with a leading global private bank to survey 2,042 affluent Chinese households. The punchline isn’t “awareness” or “reach”. It’s a mid-funnel stall: families are clear on why (education, lifestyle, business expansion) but hesitate on how (documents, custody, FX, sequencing). The growth lever for private banks and wealth brands is service design, not louder ads.