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China’s Financial Advertising Trends in 2022
Since Q2 of 2022, China has started to implement many regulatory measures in the financial field. For example, the General Office of the Sta
Cherlyn
Dec 12, 20223 min read


China’s “Night Economy” Insight Report
The “night economy” refers to all kinds of economic activities that take place between 18:00 on the same day to 6:00 the next day, and this
Cherlyn
Dec 9, 20223 min read


2022 China 11.11 Insight Report: 900 million e-commerce users
Double Eleven is China's shopping carnival, a day of large-scale promotions. The Double Eleven promotion plays a stimulating role, by effect
Cherlyn
Dec 8, 20223 min read


2022 China Maternity and Baby Industry Insights
The proportion of newborn second babies in China has increased as a result of China’s recent policy to increase the birth rate, which has in
Cherlyn
Dec 6, 20223 min read


The Great Migration – Chinese relocation across the globe
We surveyed over 5,500 individuals and filtered to 250 interviews to understand these potential immigrants' aspirations, worries, preferred
China Trading Desk
Nov 16, 20221 min read


2022 Xiaohongshu Platform Trends
Xiaohongshu platform promotes high-quality content, labels and categorizes content, bloggers and users to provide more accurate content reco
Cherlyn
Nov 16, 20223 min read


China Consumption Trends and Insights – Basketball
Basketball is one of the sports with the highest participation and a broad user base in China, making basketball the most important market i
Cherlyn
Nov 15, 20225 min read


2022 China Enterprise Marketing Transformation Roadmap
According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reache
Cherlyn
Nov 11, 20224 min read


2022 State of Play & New Strategies – China KOL Marketing
The rapid development of the KOL economy has become the marketing focus for most advertisers. However, marketing will become more difficult
Cherlyn
Nov 10, 20225 min read
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