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App of the month – Jiemian

Jiemian News is an influential and original financial news media in China, founded by Shanghai United Media Group in September 2014. With financial and economic topics as its core, Jiemian News has four major content sections and more than 40 content channels.

In 2017, Jiemian News clients were ranked as one of the “Top Ten Most Influential Apps” by the Central Cyberspace Administration. Simultaneously, it ranked first in the iResearch Business Information Mobile App Index from 2017 to 2019. In 2018, Jiemian acquired Financial Associated Press, officially renamed “Jiemian Financial Association”, under its umbrella includes Jiemian News, Financial Associated Press, Lanjinger, and China Star Market.

Jiemian News and its other products have their client APP, website, Weibo and WeChat official account and other internet communication platforms.

  • Jiemian News App has 96 million downloads and 9.5 million DAU

  • The official website of Jiemian News has 2.5 million DAU

  • Jiemian News has a certain number of followers on China’s major social platforms: Jiemian News’ official Weibo account has more than 11.1 million followers; its WeChat official account has more than 650,000 followers

  • Follower data on other platforms: Douyin 1.96 million, WeChat Video Account 350,000, Kuaishou 200,000, Bilibili 210,000

In addition, users can also see their high-quality original content on Toutiao, Baidu, Tencent, NetEase, Sohu, iFeng and other cooperation channels.

Jiemian News User Group Profile

  • The ratio of male users of Jiemian News is slightly higher than that of female users, with a male-to-female ratio of nearly 1:1

  • Jiemian News has a high proportion of new generation users, with 63.73% of young users aged 25 to 35

  • Jiemian News users are mostly highly educated, with more than 70% of the users with a bachelor’s degree or above, which is significantly higher than the education level of all netizens, helping to reduce the cost of brand education

  • Beijing, Shanghai and Guangzhou account for a relatively high proportion of Jiemian News users, Beijing, Shanghai and Guangzhou are the top three provinces in the country, and are concentrated in the first- and second-tier cities across the country.

Brands empowerment by Jiemian News

Jiemian News provides high-quality and diversified PR and content creation, providing valuable information and services.

1. Native coverage

From the large-scale event to coverage planning to independent content IP, and brand-customized content to produce Jiemian content

  • 50+ channel layouts, with an average of 3 content sections per channel

  • 30+ topics are offered throughout the year, covering popular activities and topics

  • Food, industry, finance and technology are always at the top of the list.

2. Original video

Jiemian high-quality video column to meet the diverse needs of enterprises

  • Native planning: Customize single or multi-topic videos according to the needs of brand communication, highlight brand products/concepts in the article or use brand characters as the creative prototype

  • Native implementation: Combined with Jiemian’s original video topic selection, brand elements are implanted, brand characters and brand logos are highlighted, and the brand provides products creative materials etc.

  • Packaging editing: The brands provide relevant materials, and Jiemian carries out creative repackaging, which is interpreted as a creative video from the media perspective.

  • Thematic title: Combine the existing thematic content on Jiemian, naming right of the content column, to enjoy powerful exposure brought by each episode of the program.

3. Major topics

Jiemian News will feature an influential presentation at the China International Import Expo (CIIE) and the linkage of new game experts, select the elite talent matrix, combine with the high-quality exposure and topic popularity of the talents, and combined with Jiemian News's excellent video content planning ability and endorsement ability.

  • Gather the most elite 50+ top KOLs

  • Diversified forms of coverage: exploring exhibitions, product interaction, live broadcast, short video content customization cooperation and distribution on social platforms such as Douyin Xiaohongshu, Kuaishou, brand and talent posters are publicized to fuel the events, etc.

4. Forum and List

12 super summits, 27 major industry selections and an annual blockbusters summary. Focusing on trending enterprises, people or events, the editorial department of Jiemian News will launch a trending summary from time to time throughout the year and analyze the hot events in depth.

5. Social short video

Jiemian News provides one-stop account management, including account positioning, creative planning, video shooting, editing, etc.

6. Instant newsletter

Jiemian News sets up an instant news channel, and instant news is continuously updated daily

  • The volume of posts: 300+ articles updated daily

  • Template setting: Today’s hot topics · Corporate headlines · Stock market frontier

  • Regulatory Notices: Finance quick facts · Current events tracker

  • Communication channel: Automatic generation of newsletter posters for external distribution

  • Collaboration: As a co-publisher, the brand is displayed at the bottom of the newsletter sharing page

Jiemian News Ads Display

Jiemian News not only provides high-quality PR and content services but also high-quality advertising spots for brand placement. The platform’s strong user base provides many exposure opportunities for brands.

To learn more about Jiemian News or to start your marketing planning, please contact us!

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