App of the month – Alipay
Alipay is a third-party payment service platform in China, founded in December 2004 under the Ant Group umbrella. Alipay is currently one of the mainstream payment methods in China, it has evolved from a single payment tool to an open platform covering life services, government services, social networks, financial management, insurance, and other industries.
In the early days, Alipay was a division of Taobao, and later it gradually developed into an independent payment platform, with “trust” as the core of products and services. It is committed to providing “safe, simple, fast and convenient” payment solutions for enterprises and individuals and cooperating with more than 200 financial institutions
Alipay Data Analysis
The first mobile digital payment solution, available in more than 80 countries overseas
87% of Chinese outbound travellers use Alipay
Alipay has more than 350+ million European merchants
Italy, the preferred destination for Chinese tourists (over 3 million Chinese arrived in Italy), has over 150+ brands using Alipay as their mobile payment solution
More than 150+ million Chinese outbound tourists worldwide – with an estimated global purchase volume of more than US$190+ billion
Alipay for fashion, luxury goods, cosmetics, travel and dining
Alipay User Analysis
There is little gender difference among users, with 56% are male
1.2 billion users worldwide and 687 million MAU
65% of users are above 31 years old, users aged 31-35 (35%), users over 36+ (34%)
Alipay Customer Engagement Platform
Awareness – Direct and profiled marketing
In-store traffic – Geographic and real-time marketing
Conversion – Coupons
Loyalty – Analytical and cross-marketing
Mini programs embedded in Alipay, such as loyalty programs
Content marketing for customers within Alipay
Brands retain control of the customer experience during payment processing and delivery
Access to online payments through your apps or website
Homepage: Various functions such as food delivery, money transfer, top-up, ticket purchase, etc.
Finance page: Various functions like funds, gold, stocks, insurance, etc.
Outbound Travel page: Various functions to make everything convenient at the destination
Alipay Ad Display
Banner ads: Advertisers set up campaigns for a single item, store, or brands
Details page: Move to the details page after clicking an ads
Payment confirmation page: Ads will display after payment is completed.
If you want to know more about Alipay’s advertising inquiries, please contact us.