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App of the month - KEEP
Keep is a mobile fitness app launched in February 2015. Keep provides fitness teaching, running, cycling, dating and fitness diet guidance,
Zhang Jian
Jan 18, 20211 min read


Insight Report - 2020 Xiaohongshu Mother&Child Industry Report
When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform...
China Trading Desk
Jan 18, 20211 min read


McDonald's China replaces Mascot with "Happy Sister"
McDonald's recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular ...
Zhang Jian
Jan 18, 20212 min read


Insight Report - Airbnb 2021 China Travel
Airbnb and Kantar, a data consulting company, jointly released 2021 China Travel Insights based on a recent survey of 1,000 Chinese ....
China Trading Desk
Jan 18, 20212 min read


Insight Report - Douyin Data Report
As of August 2020, Douyin has 600 million daily active users, and from December, the average number of daily video searches exceeded 400M...
China Trading Desk
Jan 16, 20211 min read


Insight Report - Alimama - Spring Festival Marketing Activities
Due to the 2020 pandemic, the Chinese celebrated an extraordinary Spring Festival, and the same festival is fast approaching in 2021...
China Trading Desk
Jan 16, 20211 min read


Insight Report - Alimama Short Video Marketing Strategy
To help platform merchants and short video creators to better adapt to changes in short video marketing and accurately grasp opportunities..
China Trading Desk
Jan 15, 20212 min read


China Trading Desk
Dec 17, 20200 min read


App of the month - 12306
12306 is a mobile ticketing purchase APP launched by China Railway, which stores user and booking information. 12306 does not only provide..
China Trading Desk
Dec 17, 20201 min read
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