China’s Gen-Y and Gen-Z grow increasingly fond of South Korea but show less interest in US–where travel remains 90% below 2019 numbers, per

China is addressing the bottlenecks that have restricted outbound travel from the country. But the enthusiasm among Chinese travelers to vis

In 2023, China's digital marketing saw brands embracing multi-channel diversification and traffic-centric celebrity endorsements. Key trends

In 2023, China's FMCG market showed a moderate recovery with a 1% growth, adapting to post-pandemic changes. Key trends include a shift in c

China's tourism industry saw a dramatic revival in 2023, with a 75.5% increase in domestic trips and a 114.4% rise in spending. Douyin playe

Explore China's booming third-party payment industry, marked by a 49.07 trillion yuan transaction volume in 2022 and led by giants like Alip

Explore China's 2023 digital landscape, dominated by giants like Tencent and Alibaba, and marked by technological innovations in AI and VR/A

Discover the pivotal shift in consumer behaviour towards value and quality in 2023. Our analysis highlights trends in health-centric food, m

Even as flights between both countries resume, demand-side risks could stifle recovery. SINGAPORE’S tourism recovery continued apace in 2023