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App of the month – Tuniu
Unlock the advertising potential of Tuniu, a leading online travel agency in China, and gain access to millions of travel enthusiasts. Disco
Cherlyn
Jun 23, 20233 min read


Insights into 2023 China's "520" Valentine's Day Consumer Behavior
Discover the booming consumer market of China's "520 Valentine's Day" with insights from iiMedia Research's survey on romantic economic cons
Cherlyn
Jun 22, 20233 min read


China Outbound Travel Sentiment - 2023 Q2 Survey
Discover China Trading Desk's Q2 survey insights on China's outbound tourism market. Learn about the changing travel preferences, favourite
China Trading Desk
Jun 21, 20232 min read


China's Generation Z: The Digitized Generation
Unlock the potential of China's Generation Z with key insights from QuestMobile's 2023 report. Discover the characteristics, behaviours, and
Cherlyn
Jun 21, 20233 min read


China Consumer Market Outlook: Analyzing Trends and Future Opportunities
Explore the latest trends and future opportunities in China's dynamic consumer market with Deloitte’s comprehensive survey. Gain valuable in
Cherlyn
Jun 20, 20232 min read


Luxury Redefined: How Chinese Consumers are Changing the Luxury Market
Discover the changing landscape of luxury consumption in China and gain insights into five key consumer personas that luxury brands must und
Cherlyn
Jun 19, 20233 min read


Newsletter - May 2023
In this newsletter, we cover two interesting insights into China’s outbound travel market, followed by China’s consumer market and the 618 s
China Trading Desk
May 23, 20230 min read


Preparing for 618: How to Approach Influencer Marketing This Year
Discover the power of influencer marketing as brands gear up for China’s largest mid-year sales event, the 618 shopping festival. This artic
China Trading Desk
May 19, 20233 min read


How Travel Brands Can Boost Chinese Outbound Tourism Recovery in 2023
Learn how travel brands can boost the recovery of Chinese outbound tourism in 2023, the world's largest and highest-spending outbound touris
China Trading Desk
May 18, 20232 min read
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