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Decoding Gen Z: The Undefined Generation Shaping the Future
Born between 1995 and 2009, Gen Z redefines consumer and cultural norms, blending digital fluency with a quest for authentic connections. Ex
Cherlyn
Mar 14, 20243 min read


Embracing the Horizon: The 2023 Green Travel Trends Report Unveiled
Discover the transformative trends shaping sustainable travel and explore the imperative for green travel amidst environmental challenges an
Cherlyn
Mar 13, 20243 min read


China’s Gen Z digitises consumption with new tech, shifting preferences
Survey results show China’s youth are ‘digital natives’ quick to adapt to new technologies, altering consumption habits. Experiences, digita
Cherlyn
Mar 13, 20243 min read


2024 Revealed: Mastering the Dynamics of Influencer Marketing in China's Social Sphere
Delve into user preferences and behaviour trends on platforms like Douyin and Xiaohongshu, where short videos reign supreme. Discover the po
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Mar 12, 20243 min read


Unveiling the Future: China's Luxury Market Revolution in 2024
Discover the transformative trends reshaping China's luxury market in 2024. Explore post-pandemic innovations, cultural connections, and eme
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Mar 8, 20243 min read


Ambitious, Educated, Liberated, Lonely, Lethargic: Meet China’s Cosmopolitan, Childless and Contradictory Zoomers
Dive into the complexities of China's GenZ with China Trading Desk's latest survey, exploring their aspirations, friendships, consumption pa
China Trading Desk
Mar 6, 20246 min read


China Regulations – China's State Secrets Law (Second Revision)
Discover China's updated State Secrets Law, effective May 1, 2024, aimed at fortifying national security. Explore its framework, classificat
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Mar 5, 20243 min read


Newsletter - February 2024
Discover China Marketing Maestro, a cutting-edge AI by OpenAI. Learn trends: online protections, CNY gift shifts, F&B emotional resonance. D
China Trading Desk
Feb 20, 20240 min read


Navigating Consumer Insights in Online Travel: A 2023 Perspective
Discover the evolving landscape of online travel with insights from the 2023 Online Travel Platform User Insight Report, focusing on the dyn
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Feb 8, 20244 min read
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