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China’s Golden Week: What 888 Million Trips Reveal About the Future of Consumption and Global Travel
We are pleased to share key insights from our CEO, Mr. Subramania Bhatt, who recently joined the global news programme, World Today, for a discussion on China’s booming holiday economy. The show, which offers daily news and analysis, focused on the impressive figures generated during the National Day and Mid-Autumn Festival holidays.
Alice
Oct 10, 20254 min read


China Gen Z Consumer Behaviour: How Digital Natives Are Reshaping Online Shopping
China’s Gen Z is redefining online shopping with their digital-first mindset and demand for personalisation, social commerce, and immersive experiences. Growing up with mobile payments and social platforms, they see shopping as identity, lifestyle, and community. With US$360 billion in spending power, their influence is transforming China’s e-commerce, pushing brands to adapt with innovation, cultural relevance, and trust-driven engagement. From livestream shopping to Xiaohon
Alice
Oct 9, 20254 min read


The Future of Wealthy Consumers’ Spending in China: Redefining Luxury, Lifestyle and Loyalty
China’s luxury market is entering a new era—where wealth is no longer about showing off, but about living with meaning. With high-net-worth households growing nearly tenfold since 2010, affluent consumers from Gen Z to the silver generation are redefining what “premium” truly means. They seek authenticity, wellness, cultural pride and timeless style over flashy logos. From immersive travel and wellness-driven skincare to sustainable investments and quiet luxury fashion.
Alice
Oct 8, 20253 min read


Chinese Luxury Consumer Sentiment 2025: Trends and Future Outlook
Luxury in China is entering a new phase marked by caution and change. Consumers are increasingly price-sensitive, comparing costs, seeking discounts, and turning to cross-border shopping — with Japan emerging as a key destination. Affordable substitutes are reshaping traditional luxury categories, while domestic brands gain momentum through cultural resonance and accessible pricing. Younger generations are redefining luxury, placing greater value on travel, wellness, and life
Alice
Oct 7, 20253 min read


Trending Now: China's Social Media Highlights #29September-5October#
China’s social platforms continue to shape narratives around tourism, consumer behaviour, and lifestyle choices. From South Korea’s declining travel appeal to the rise of silver-haired tourism, here are nine trending discussions across Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu.
Alice
Oct 6, 20252 min read


Feature: With extra chicken and visitors, Singapore welcomes China's golden week
SINGAPORE, Oct. 6 (Xinhua) -- In the bustling kitchen of the Coconut Club, a restaurant famed for its rice cooked in coconut milk with crispy fried chicken, the pace quickens as China's "Golden Week" holiday brings a surge of visitors.
Alice
Oct 6, 20254 min read


Tourists warned of surge in ‘far-right’ anti-Chinese protests in South Korea
China’s embassy in South Korea has warned its citizens to stay alert amid ongoing anti-Chinese protests in Seoul that it blamed on “far-right” forces.
Alice
Oct 3, 20252 min read


Double 11 Pre-Insights: 2024 Review and 2025 Trends
Double 11, the world’s largest e-commerce festival, continues to reshape retail and marketing strategies in China and beyond. The 2024 edition marked a year of stabilisation, with policy-backed subsidies, expanded platform cooperation, and strong growth in live-streaming commerce driving a 26.6% surge in sales. As the festival heads into 2025, structural shifts are set to define the landscape: a record six-week cycle, simplified discount mechanics, and the rapid rise of insta
Alice
Oct 3, 20254 min read


China’s ‘super golden week’ forecast to spark travel boom at home and abroad
Visa-free travel abroad and free toll roads at home are expected to fuel a surge in travel by Chinese citizens during an extra-long holiday starting this week, in what analysts call a boon for the service economy.
Alice
Oct 1, 20253 min read
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