CHINA. Of Chinese outbound travellers in 2024, some 40% were making an international trip for the first time, a figure that has big implicat

Xiaohongshu, with over 300M monthly active users in 2024, is transforming social commerce through authentic content and "grass planting" str

While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to

From heartfelt reflections to shocking crime stories, this week’s trending topics reveal the diverse conversations happening across China’s

China’s gifting culture is evolving with platforms like WeChat's "送礼物" and Ele.me redefining traditions through digital innovation. In 2024,

As 2025 Chinese New Year nears, brands can seize opportunities with Kuaishou’s unique blend of festive content and shopping. CTR-Xinghan dat

This week’s social media buzz spans many emotions and insights. On Weibo, discussions about a devastating South Korean plane crash and...

More and more young Chinese people are becoming tour guides amid unstable office job prospects and hopes for tourism booms. Around 320,000

From food safety concerns and policy updates to cultural celebrations and lifestyle trends, this week’s top stories offer a snapshot of what