We partnered with a leading global private bank to survey 2,042 affluent Chinese households. The punchline isn’t “awareness” or “reach”. It’s a mid-funnel stall: families are clear on why (education, lifestyle, business expansion) but hesitate on how (documents, custody, FX, sequencing). The growth lever for private banks and wealth brands is service design, not louder ads.

Double 11 Travel Promotions Take Off Fliggy’s Double 11 travel campaign launched pre-sales on 15 October and full sales on 20 October, offering low-cost global routes and exclusive live-stream deals. From economy flights at ¥700 to all-inclusive Maldives packages under ¥20,000, Weibo buzzed with flash-sale excitement ahead of peak travel season.

In 2023, still in the aftermath of the pandemic, the World Travel and Tourism Council (WTTC) announced in Macau that China would “overtake the United States as the world’s largest tourism economy” by 2026.

China’s outbound travel behaviour in October reveals an increasingly diverse mix of motivations and spending patterns. Across major digital platforms, travellers expressed new values shaped by spontaneity, social connection, and consumption-led exploration — all pointing to how Chinese tourism is evolving beyond sightseeing into lifestyle expression.

China’s business travel is entering a phase of strategic, regionally focused recovery. The Report reveals that companies are shifting from frequent trips to purposeful travel centred on Asia, particularly Hong Kong, Macau, Japan, and Southeast Asia. Large firms drive cross-border coordination, while SMEs focus on agile partnerships. Despite ongoing challenges like visas and language barriers, Chinese enterprises are redefining travel as a strategic tool for governance, collab

For solo travellers, dining remains the biggest challenge — from large portions to awkward seating. Many opt for fast food over local cuisine. Yet, single-friendly eateries and takeaway combos are changing that. Only 9% choose solo trips.

This image portrays today’s reality in Travel Retail. It’s the wait before the walk-in. She’s not lost – she’s deciding. First time Chinese travellers pause to validate, compare and confirm before they ever step into a duty free shop.

China’s advertising industry in 2025 is driven by diversification, innovation, and a renewed emphasis on long-term brand equity. Entertainment and leisure lead sectoral growth with a 53.1% surge, followed by telecommunications (45%) and transportation (32.5%), reflecting strong consumer demand for connectivity and experiences. Brands are investing more in product launches, with spending rising to 35% of ad budgets, highlighting the pull of novelty and emotional engagement. Ar

SINGAPORE, Oct. 10 (Xinhua) -- Chinese travelers are now "a system-level driver of Singapore's visitor economy," Subramania Bhatt, a veteran tourism analyst based in the city-state, told Xinhua in a recent interview, noting that their travel patterns are increasingly extending beyond iconic landmarks, spilling over into smaller, niche itineraries and experiences.