Trending Now: China's Social Media Highlights #24 November - 30 November#
- Xin Hui
- 5 days ago
- 3 min read
Weibo | Japan Safety Concerns and Travel Flows Pivoting Elsewhere
Chinese Embassy Again Warns Against Travel to Japan
The Chinese Embassy in Japan reports a visible rise in discrimination and assault cases involving Chinese nationals, particularly in November, reinforcing official advice to avoid non-essential trips to Japan and upgrade personal safety awareness. Read more ->
Russia’s Snow Season Becomes the “New Favourite” for Chinese Travellers
With Japan demand softening, Chinese tourists are pivoting towards Russia’s Far East and classic winter routes, as China–Russia flight bookings nearly double in two months, New Year fares rise 32% year-on-year, and searches for Wuhan–St Petersburg surge fourteen-fold. Read more ->
Twelve China–Japan Routes Cancel All Flights as Capacity is Reallocated
Data showing a 21.6% cancellation rate for Japan-bound flights on 27 November and double-digit cuts on key Kansai routes point to airlines redeploying wide-body aircraft to Southeast Asia, where China–Thailand capacity is up 9.2% and Jeju hotel bookings climb 40%. Read more ->
Douyin | Security Abroad, Consumption Strategy, and Gold as Safe Haven
Deadly Attack on Chinese Nationals in Tajikistan Prompts Strong Safety Warning
A tragic armed attack near the Tajikistan–Afghanistan border that killed three Chinese citizens and injured one has led the Chinese Embassy to urge nationals not to work or invest in border regions and to leave high-risk areas as soon as possible. Read more ->
China Targets 3 Trillion-Yuan Consumer Sectors and 10 Billion-Yuan Hotspots by 2027
A new implementation plan from six ministries sets out 19 key tasks to upgrade supply–demand matching, focusing on smart NEVs, consumer electronics and AI-enabled manufacturing, with the aim of building globally recognisable, culturally rich Chinese consumer brands. Read more ->
Gold Jewellery Prices Hit ¥1,328 Per Gram as Global Gold Spikes Again
Spot gold briefly broke above US$4,200/oz, pushing domestic jewellery quotes to new highs; analysts expect precious metals to oscillate between safe-haven demand and policy uncertainty, keeping gold firmly in the spotlight for risk-averse consumers. Read more ->
Xiaohongshu | On-the-Ground Travel Shifts, Winter Aesthetics, and Safety Incidents
Japan Guides Report Chinese Group Tours “Almost All Cancelled”
A Chinese tour guide in Japan tells media that during peak autumn foliage season, large Chinese tour groups have virtually disappeared, leaving hotels and guesthouses reliant on Chinese business under significant strain. Read more ->
Source: HK01
Gansu’s Snowy Pingshan Lake Becomes a “Cinematic Filter” Destination
Snow-dusted rock formations and golden light over Pingshan Lake are trending as the ideal northwest winter escape, blending vast, rugged landscapes with soft, romantic snowscapes. Read more ->
Fatal Train–Worker Collision Near Kunming Sparks Safety Debate
An overnight test train collision that killed 11 construction workers and injured 2 in Kunming has triggered renewed scrutiny of railway construction safety, site management and emergency response. Read more ->
Baidu | Diplomacy, Extreme Weather, and Aviation Security
China and Tonga Deepen Cooperation Across Multiple Sectors
President Xi’s meeting with King Tupou VI highlights “true friendship through hardship” and sets out plans to expand collaboration in trade, agriculture, infrastructure, clean energy, healthcare, tourism and climate response. Read more ->
Source: People's Daily
Thailand Faces Its “Worst Floods in 300 Years” in the South
Record rainfall of over 600mm in just days in Hat Yai has led to floods up to 2.5 metres deep, disrupting transport and stranding tourists, with more than 2 million people affected and very limited evacuations so far. Read more ->
Bomb Threat Temporarily Grounds All Flights to Philadelphia International Airport
A bomb threat forced a temporary stop to incoming flights before being resolved; while no incident occurred, the case underscores ongoing security risks and the vulnerability of major aviation hubs. Read more ->
Zhihu | Japan Dependency, Overseas Risks, and Moutai’s Price Slide
“With 12 China–Japan Routes Cancelled, How Exposed Is Japan’s Tourism to Chinese Demand?”
One widely-upvoted answer argues that China’s response remains economically focused and relatively restrained, but stresses Chinese tourists underpin entire value chains from airlines and hotels to drugstores, electronics, luxury retail and ski resorts. Read more ->
Source: Haiwai UK
Chinese Content Creator Alleges Kidnapping and Assault in Tanzania
A 27-year-old Chinese influencer reportedly refused to take part in scams targeting Chinese citizens and was then allegedly detained and beaten, prompting discussions about overseas personal safety, labour exploitation and platform responsibility. Read more ->
Moutai Wholesale Prices Slide Towards Manufacturer’s Suggested Retail Price Levels—Will They Drop Further?
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