Earlier this year, as the Dragon Boat Festival closed, it struck me there was a change among Chinese travellers and their attitudes to cruises. China’s cruise sector has signalled not just recovery, but strategic reawakening.

According to China Trading Desk, Chinese outbound tourists are estimated to reach 155 million this year, a full resumption compared with pre-pandemic levels.

When Gao Huasheng, a university professor from Shanghai, began planning a two-week family holiday to San Francisco earlier this year, he worried about exposing his children to scenes of drug use or even gun violence.

This is not just another think-piece. It’s a do-list for every player in travel retail – airport operators, duty-free retailers, luxury brands, airlines and DMOs. Why? Because the customer has changed. It’s now the She Economy that sets the pace: she researches upstream on RED (Xiaohongshu) and Douyin, compares by reflex, and still wants human help at the point of truth. If your part of the journey can’t show proof in one scan and assistance within ten metres, then you’re l

In recent years, a fascinating trend has emerged among young Chinese individuals, especially recent university graduates: the growing popularity of cruise journeys to destinations like Vietnam and Japan. These sea voyages are increasingly seen not just as holidays, but as a significant “rite of passage” a symbolic transition into adulthood. This article explores the reasons behind this burgeoning phenomenon and its implications for the travel industry.

South Korea is ready to roll out the welcome mat for Chinese tour groups this fall. Starting September 29 and running through June 30, next year, Chinese visitors traveling in organized groups will no longer need a visa to enter the country, the prime minister’s office announced on Wednesday.

In 2025, China’s households with children aged 0 to 18 are setting the pace for digital consumption. With 362 million monthly active users and steadily increasing engagement, these families, led by digitally savvy Gen Z parents, are reshaping how value, quality and experience converge online. Their preferences strongly favour KOL content, short video, scenario-based shopping and emotionally resonant experiences. From upgrading grocery choices to embracing edutainment apps and

Thailand’s tourism industry was already on shaky ground — now, with heavy artillery exchange across its border with Cambodia, it’s facing its toughest blow yet. As the region plunges into its worst conflict in over a decade, hopes of a travel rebound risk being buried under smoke and uncertainty.

China is ageing—310 million citizens are now over 60, constituting 22% of the national population. Far from being a social cost, this cohort is powering what Beijing now labels the 银发经济 (silver economy) – an ecosystem of goods and services for later‑life living.