Qingdao Travel Guide: Unmissable Summer Spots! Isn’t just crowded beaches—discover hidden gems like Little Fish Hill for panoramic views, stroll along tranquil University Road, or enjoy magical evening lights at the Third Bathing Beach. Visitor bookings have soared 60% compared to last year. Plan early!

New Flight Rules: Unsafe Power Banks Banned Starting 28 June, China’s aviation authority has banned passengers from carrying uncertified or recalled power banks on domestic flights, following several mid-air fire incidents. This comes as travel sentiment remains strong, with 69% of Chinese travellers planning 1–2 international trips over the next 12 months.

Central Asia Emerges as China’s Hot New Outbound Destination China’s outbound travel to Central Asia surged 100% YoY in H1 2025. Destinations like Uzbekistan (orders up 60%) and Kazakhstan (flights up 60%) saw a spike, especially from Urumqi, Beijing, and Xi’an. Visa waivers and group-tour access are boosting appeal, especially among retirees—but young travellers are growing fast.

New Zealand to Offer Visa-Free Entry via Australia From November, Chinese passport holders can enter New Zealand visa-free for up to three months if they arrive via Australia with a valid Australian visa. This new policy is expected to boost tourism, with 163,000 Chinese visitors forecasted over the next five months.

Upgraded Folk Experiences & "Parent-Child+" Surge This year’s Dragon Boat Festival tourism saw three main highlights: an upgrade in traditional cultural experiences, an explosive rise in “parent-child+” spending (thanks to the overlap with Children's Day), and short-distance micro holidays leading the market. Family suites saw a noticeable booking spike compared to last year.

China expects 687 million passenger trips during the Dragon Boat holiday. This is a 7.7% increase from 2024. Self-driving trips will dominate, with over 98% of highway traffic from small vehicles. Most trips will be short-distance. A 6-million-kilometre transport network supports fast travel. Diverse travel scenes drive new consumption trends.

Why Are Young Chinese Travelling More Often? Reasons include escaping pressure, exploring the unknown, self-expression on social media, and turning travel into a lifestyle. Travel is also seen to rebuild social connections and fight existential anxiety. According to a China Trading Desk, 56% of today’s travellers are young people.

Italy Feels Like a Laid-Back Chinese Countryside An increasing number of Chinese tourists say visiting Italy reminds them of a “relaxed Hunan village.” According to China Trading Desk’s Travel Dashboard, 468,000 Chinese travellers are expected to visit Italy over the next six months—a year-on-year increase of 63,000.

Travel Companions A viral topic on Chinese social media highlights the most frustrating travel partners: the “Drama Queen” who makes no plans but complains constantly, the “Chronic Complainer” who vents at every issue, and the “Negative Loner” who avoids group activities and kills the vibe.