Trending Now: China’s Social Media Highlights (#2 February 2026 – 8 February 2026#)

Weibo | Sichuan Earthquakes, CNY Road-Service Upgrades, and “Courier Stop” Anxiety

Sichuan Quakes Drive Real-Time “Earthquake Felt” Searches and Preparedness Talk

Two small-to-moderate quakes (Luding M3.8 and Beichuan M3.3 on 8 Feb) triggered widespread “felt it” reports and renewed discussion around household preparedness and public safety guidance. Read more -> 

Chunyun Service Areas Turn into “CNY Stations”, Lifting Road-Trip Experience Searches

Highway service areas are being upgraded with lantern displays, intangible cultural heritage activities and convenience services—boosting SEO themes like “Spring Festival road trips” and “service area CNY atmosphere”. Read more -> 

CNY Courier “Stop-Running” Rumours Spark Panic Buying, Despite Core Networks Operating

Even as SF, JD Logistics, China Post and Deppon signal “holiday service continues (with adjustments)”, “courier stop” messaging and countdown pop-ups are amplifying scarcity-driven ordering and stockpiling behaviour. Read more -> 

Douyin | Overseas Security Shock, Canada EV Tariff Signals, and “Night Shehuo” CNY Folk Culture

Islamabad Blast Headline Drives High Engagement Around Overseas Security Risk

A major explosion in Pakistan’s capital reported 31 dead and 170 injured, pushing “overseas safety” and “terror attack” keywords and reinforcing risk-led travel sentiment. Read more -> 

Canada-China EV Import Discussion Lifts “EV Tariff” and “Quota” Keyword Heat

Content referencing public support (60%), a shift from 100% punitive tariffs to an annual quota (49,000 vehicles) and a 6.1% in-quota tariff is driving debate around trade policy and consumer pricing expectations. Read more -> 

“Night Shehuo” Clips Surge Ahead of CNY, Boosting Northwest Cultural-Travel Searches

Search term “社火夜行祈福安康” is spiking as Gansu-style night parades and yangge performances go viral，some single videos reaching 2.16 million likes，fueling “intangible cultural heritage” and “CNY atmosphere travel” keywords. Read more -> 

Xiaohongshu | Earthquake Updates, Chunyun Policy Tips, and Nanjing “Early Spring” Travel Buzz

Source: Sina

Sichuan 3.8 Quake Updates Spread Fast, With Multi-City “Felt It” Reports

Official measurement posts (Luding M3.8, 10 km depth) plus comments from Chengdu and nearby cities are lifting “Sichuan earthquake” real-time search traffic. Read more ->

Chunyun Opens: “9.5 billion Trips” Forecast and 12306 Rule Updates Drive Booking Searches

With a 40-day Chunyun starting 2 Feb and total mobility projected at 9.5 billion trips, new 12306 policies (e.g., mis-buy refund windows, 60+ phone booking, graduates’ discount trips up to 6 times) are powering “ticket refund” and “booking rules” queries. Read more -> 

“Nanjing Spring Is 10,000 Times Beautiful” Trend Lifts Flower-Season Citywalk Planning

Searches surge for Nanjing’s Feb–Apr “early blooms to cherry peak” routes, shaping SEO-friendly travel intent around “Nanjing spring flowers”, “Citywalk”, and weekend short breaks with crowd-management tips. Read more -> 

Baidu | China–Russia “Lichun” Messaging, China–Korea Travel Convenience, and Chunyun Safety Guides

“Lichun” China–Russia Narrative Reinforces “Bilateral Ties” and “New Chapter” Searches Content linking “立春” symbolism to China–Russia leader messaging is driving interest in “China–Russia relations” and forward-looking cooperation narratives. Read more -> 

China Welcomes Korea Visitors for CNY, Boosting “China–Korea People-to-People” Keywords

Official messaging on improving cross-border travel convenience is lifting searches tied to “China–Korea exchanges” and “CNY travel to China”. Read more -> 

Chunyun “9.5billion Cross-Region Trips” Forecast Pushes Full-Scenario Travel Safety Searches

With Chunyun running 2 Feb–13 Mar (40 days) and self-driving estimated at ~80% share, “Chunyun safety guide” queries rise across traffic, property protection and health management. Read more -> 

Zhihu | China–US Call Signals, WeChat Platform Governance, and Qwen “CNY Free-Order” Campaign

China–US Leaders’ Call Fuels “Stabilise Communication” Macro Discussion

The 4 Feb call is interpreted through “steady dialogue, manage differences, expand cooperation”, with attention to 2026 agendas (e.g., China’s “十五五” opening, US 250th anniversary, plus APEC/G20 hosting), boosting “China–US relations” keyword demand. Read more ->

WeChat Crackdown on Inducive Sharing Elevates “Platform Governance” and “User Experience” Debate

A 4 Feb WeChat notice targeting over-marketing and inducive sharing led to restrictions on certain links, driving searches around “inducive sharing”, “ecosystem governance” and “anti-spam”. Read more ->

Qwen App Launches “CNY RMB 3bn Free-Order” Push, Driving Growth-Hack and Scenario-Commerce Talk

The campaign’s first wave (6–12 Feb) offers RMB 25 no-threshold vouchers, referral mechanics (up to 21 vouchers / RMB 525), and a second wave from 13 Feb (up to RMB 2,888 cash red packets), intensifying debate on “CNY user acquisition” and “AI one-sentence ordering”. Read more ->