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McDonald's China replaces Mascot with "Happy Sister"
McDonald's recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular ...
Zhang Jian
Jan 18, 20212 min read


Insight Report - Douyin Data Report
As of August 2020, Douyin has 600 million daily active users, and from December, the average number of daily video searches exceeded 400M...
China Trading Desk
Jan 16, 20211 min read


Insight Report - Alimama - Spring Festival Marketing Activities
Due to the 2020 pandemic, the Chinese celebrated an extraordinary Spring Festival, and the same festival is fast approaching in 2021...
China Trading Desk
Jan 16, 20211 min read


Insight Report - Alimama Short Video Marketing Strategy
To help platform merchants and short video creators to better adapt to changes in short video marketing and accurately grasp opportunities..
China Trading Desk
Jan 15, 20212 min read


Cross-border E-Commerce Regulations
China issued a notice on the relevant cross-border e-commerce system recently, requiring that the behaviour of cross-border e-commerce opera
Zhang Jian
Dec 17, 20202 min read


Guide to Mini-Program
Mini-program ecosystem has exploded within WeChat friends’ circle and gradually improved its ecology since 2018. Subsequently; Alipay, Baidu
China Trading Desk
Nov 18, 20201 min read


Insights Report - 11.11 Result
The world’s largest shopping festival - Singles’Day has been ended in 2020, Chinese e-commerce giant Alibaba records 498.2 billion RMB...
China Trading Desk
Nov 18, 20201 min read


China Programmatic Advertising Overview
China Marketing ecosystem is complicated! That is an understatement - if you follow China marketing you would know
China Trading Desk
Oct 29, 20201 min read


WeChat Video Channel – Short video platform Killer?
WeChat opened "video channel" in January 2020 as beta and officially launched in June. WeChat users now only need to update the WeChat APP t
China Trading Desk
Oct 18, 20202 min read
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