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  • Li Fang

App of the Month – Fliggy

As the Chinese travel market continues to grow, businesses must adapt to the ever-changing landscape by utilizing innovative platforms like Fliggy (飞猪), China's leading online travel platform. In this in-depth guide, we'll explore the world of Fliggy, its key features, advertising opportunities, and the most effective marketing strategies to help you succeed in this rapidly expanding industry.


Fliggy, formerly known as Alitrip, is a comprehensive travel platform owned by Alibaba Group. It offers a wide array of services, including flight and hotel bookings, vacation packages, and travel-related merchandise. With over 400 million registered users and a dominant position in the Chinese travel market, Fliggy is a must-consider platform for businesses looking to tap into China's massive travel industry.

Key Features of Fliggy


  1. Integration with Alibaba Ecosystem: Fliggy seamlessly integrates with the entire Alibaba ecosystem, allowing users to access travel services through popular apps like Alipay, Taobao, and Tmall. This provides businesses with a massive potential customer base and increased visibility across multiple platforms.

  2. Extensive Service Offerings: Fliggy offers a comprehensive range of travel services, including flights, hotels, vacation packages, and travel merchandise. This wide array of offerings makes it a one-stop-shop for Chinese travellers, attracting a diverse user base.

  3. Customized Travel Solutions: Fliggy leverages big data and user behaviour analysis to offer personalized travel solutions, helping businesses target specific customer segments effectively.

  4. Fliggy Membership Program: Fliggy's membership program incentivizes users to spend more on the platform, giving businesses the opportunity to access high-value customers and boost their revenue.

Advertising Opportunities on Fliggy


  1. Sponsored Listings: Businesses can bid for sponsored listings, which appear at the top of search results for relevant keywords. This can significantly increase visibility and drive traffic to your offerings.

  2. Display Ads: Fliggy offers various display ad formats, including banners, rich media, and interactive ads. These ads can be targeted based on user demographics, interests, and browsing behaviour.

  3. Content Marketing: Leverage Fliggy's content platform by creating engaging, high-quality content that appeals to your target audience. This can help establish your brand as a thought leader in the industry and drive organic traffic.

  4. Fliggy Store: Set up a branded Fliggy store to showcase your products and services, allowing users to easily discover and book your offerings.


Successful Marketing Strategies for Fliggy


  1. Localize Your Content: Cater to the preferences of Chinese travellers by localizing your content. Ensure that your offerings, promotions, and marketing materials are tailored to the local culture and language.

  2. Optimize for Mobile: With the majority of Chinese internet users accessing the web via mobile devices, it's crucial to optimize your content and ads for mobile viewing to ensure the best user experience.

  3. Leverage Influencer Marketing: Partner with popular Chinese influencers or KOLs (Key Opinion Leaders) to promote your brand and offerings. This can help you reach a wider audience and establish credibility in the market.

  4. Offer Exclusive Deals and Discounts: Attract customers by offering exclusive deals and discounts on Fliggy. This not only incentivizes users to book through the platform but also helps you stand out from the competition.


Fliggy is an indispensable tool offering a range of features and advertising opportunities to help brands connect with their target audiences. Contact us to find out more.

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