The "618 Shopping Festival" has officially ended successfully. As the first national shopping festival during the pandemic period, all brands are striving to return to the market. This year has been a recording breaking year of sales, especially considering the challenging times, key highlights
698.2 billion RMB - Tmall transaction volume
269.2 billion RMB - JD transaction volume
120,000 - Brands on Tmall
14.96 billion RMB - worth of coupons & discounts on Tmall
132% Y-O-Y increase on Suning in first hour
136% Y-O-Y increase on Pinduoduo
According to the report from Baidu, this year's "618" search popularity has risen against the trend and hit a five-year high, netizens are searching for "618" about 10 days earlier than usual this year. "Live-streaming with goods", which has witnessed explosive growth in the pandemic, has become one of the highlights of the 618 shopping festival this year.
The report of Tmall 618 shows that from the scale of the consumer group, the four first-tier cities in Beijing, Shanghai, Guangzhou, and Shenzhen are the largest; while the merchants in the coastal cities in the southeast have the highest enthusiasm, Guangzhou ranks first, and Hangzhou, the e-commerce city, ranks third.
According to the report from Data Story, it shows that: The personal care product is a relatively high category in Taobao live streaming except Beauty product, the tissues are the most popular products because consumers are attracted by discounts; amongst KOL, it is still headed by Weiya Viya and Li Jiaqi, with 975,195 and 678,204 products sold respectively.