Explore China’s fast-shifting market, from outbound travel and 618 shopping to lifestyle-led drinking and Gen Z trends, all through the lens of our upgraded China Travel Dashboard 3.0.

China’s 2025 consumers favour digital-first, emotional choices. Gen Z, women, and luxury shifts drive travel, spending, and lifestyle trends.

China’s 2025 market shifts: Mobile ad spend +18%, costs +22%. Xiaohongshu & Douyin drive outbound travel. Fragrance hits ¥32.87B. 1.89M outb

China’s 2025 Spring Festival, outbound travel +120%, luxury spending abroad 40% (Japan +120%). Douyin leads liquor sales, high-end baijiu 42

The 2025 Spring Festival offers brands a chance to engage Kuaishou’s 282M users. Xiaohongshu drives social commerce with 79% self-pleasure s

China’s gifting culture is evolving with platforms like WeChat's "送礼物" and Ele.me redefining traditions through digital innovation. In 2024,

As 2025 Chinese New Year nears, brands can seize opportunities with Kuaishou’s unique blend of festive content and shopping. CTR-Xinghan dat

China’s market evolves with surging outbound travel (130M travellers by 2024), booming OTT ads (278M devices), and a ¥240B custom gift indus

China's 2024 trends highlight WeChat Moments' 75% daily engagement, outbound travel recovery at 82% of 2019 levels, Hainan tourism surging 6